Emma Watson in Burberry Ad Campaign

Emma Watson will be featured in a new autumn/winter ad campaign for Burberry starting this August. The ads were shot on location by Mario Testino near Burberry’s new headquarters not far from Westminster Abbey, Big Ben and the Houses of Parliament.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry’s creative director, Christopher Bailey. “I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today. Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”

The ads will appear “in the August issues of magazines including Vanity Fair, Vogue, British Vogue and Tatler. It also will appear on the brand’s Web site early next month to coincide with the magazines’ releases. In August, an interactive digital campaign directed by Christopher Bailey that includes podcasts and behind-the-scenes footage will appear on the Burberry site.”

posted by dook on Tuesday, June 9th, 2009, filed under Uncategorized.