There have been rumors for a while that Emma would be in Burberry’s Spring/Summer 2010 ad campaign. Well, rumor no more. The first ad has appeared in the February issue of GQ magazine. The two-page spread also features Emma’s brother Alex. Credit for the scans to Northern Star at The Fashion Spot forums.
Update: Another ad appears in the February issue of Vogue UK. Credit to honeycombchild at The Fashion Spot.
Update: Ad campaign images!!
Update: We have some of these in HQ untagged now.
Update: Two new videos. Emma saying hello, and a behind the scenes for the shoot.
happy happy happy happy happy I'm very happy 😛 she looks great and her brother too!
YAY!!! I'm so happy she's the face of Burberry for Spring/Summer too!! GO EMMA!! She looks amazing and her brother Alex is SEXY! I love the lilac trench dress. Gorgeous! 🙂
I agree with Celia: Gorgeous
I bet everybody's going to use this picture now for calendars… I'm just kidding. But maybe one person will use it.
I many senses it is great that Alex is there. Very good looking kid. BUT… he did JUST turn 17. It is *slightly* rediculous.
Alex is just as delish-looking as his big sister! But I have to say I just hate the trench Emma's in. The colour is adorable but those sleeves just look so awkward. Belt and purse are all-systems-go 😆
Wow! Amazing! 🙂 She looks positively fabulous and beautiful! 😆 It seems like Alex's wearing sort of a formal-casual wear. 😉
Supercalifragilisticexpialidocious! 😆 (Mary Poppins) 😛
Stunning! EW and Alex look fantastic!
😛 😆
^_^
Emma's just beautiful. It's no surprise that Burberry brought her back after they did so well with her the first time. 🙂
There's no doubt of that! 😆
aaah Im soo happy!!!! Emma and Alex is the best!!!! they are look gorgeous 😆
Wow!
first emma, now alex…they r so great!! both r looks so fabulous… bless emma and alex 🙂
Alex is there ONLY because of Emma!! people start thinking and stop admiring them! it's not fair that her brother is in that franchise.
I loved the previous ads because Emma looked so classy, this one isn't as nice. Her hair colour doesn't suit her, and her roots are black. It's def not as good..
I think their parents ought to set up a little business selling their genes. 😛 I don't think I've ever seen two better looking kids in one family in my life. They are both a joy just to look at! 🙂
I'm sorry but….it bothers me that her brother is in the picture….idk why… but Alex must be the youngest male model ever for any fashion campaign… 😕
http://www.hellomagazine.com/vote/grand-finale2009/elegant.html vote for emma
So what if Alex is riding Emma's coat tails. Many in the business do this. He does have the makings of a male model and if he has a sis in the business who can help him get his foot in the door…so what. Yeah it pure dumb luck but lots of good things in life are attributed to this. Good for him plus he is very easy on the eyes, he's got model potential and he's smart enough to use it.
🙂 Both of them look fabulous and I love emma ever,ever and ever!!! xoxo
Wahouh , Alex is so SEXY ! Emma is ever beautiful !!!! 🙂
a video of Emma greeting Burberry fans
Jaclyn, I don`t think they carted him off to the studio bound and gagged…if he`s not looking to make a pro career as a model, it probably wasn`t as stressful for him as it was for the other guy there (hey, nobody said anything about him! :???:) It`s not like he`s doing forced child-labor…. 😆 But on the whole, THIS is a FAR cry from anything PEOPLE TREEish….
Oh, she said "street shop" … Ha-ha-ha
cool 😉
😕 😕 😕 WOW!……those guys aren`t exactly regulars at either the gym or the restaurant….big bank accounts and starved look again to wear this…. I hear a lot of brits have neither… 😛
God his brother is GORGEOUS!!!
yes emma is really pretty but the 09 collection was TONNES better than this one, i don;t think she can pull this look off like say Kate Moss could, her brother won't cut it as a model either he looks dead in some of the shots,its not like he got a big job like this because of his modelling anyway only cos of emma. This is just my opinion but she is more suited to commerical shoots as she isnt that standoutish or striking in terms of looks
http://www.facebook.com/video/video.php?v=569360619961&ref=mf
Thanks for the ads!I'm not sure about her look though!I think the Fall/Winter ads were far better than this one!And the boys were prettier! :razz:I think Emma's hair and make up doesn't suit her!But that's just my idea! On the whole I'm quite excited about these shoots! 🙂
In the shot where Emma has her arm around Alex it's like they're saying "When Emma was two and I was like one we used to bath together, what's up…" LOL JK 😛
OMG! This is so amazing,more amazing than the last campaign! I love those photos,I even watched the show live,it was amazing,and I'm so happy right now! It's more than fantastic! Love you Emma,you're doing a great job 🙂 😉
Btw her brother is sooooooooooooo hottttt 😛
😕 shocker, I`m beginning to suspect why you`ve got the name you have… 😕
Actually i find there is a bit to much of "photoshop" on it, i don't like… or is it just her make up ?
Yaroslav I think she said 6th shot.. not street shop 🙂 I wasn't too impresed with the 1st image, but after seeing the video Emma look fab..
Emma looks so much better in that stuff than the models…
I think that this campaign is really nice butt the last one was better also just because the last campain did better with her doesn't mean this one will do the same
Which one's her brother? I'm only interested in Emma but… 😥
The pics are greeeeeeeeat! But is it just me or are they really hard photoshopped? I mean look at her face and her waist.. It looks a bit strange to me.
I didn't realise she was going to be in the campaign, but I am so glad she is. She looks so gorgeous…. Makes me want to go out and spend all my wages on this brill range.
I still just think it's kind of silly to have her brother do burberry campaigns with her.. idk… but then again I guess it's better than him going off to another fashion line which would make ppl think it's brother vs sister 😛
Just to say but Max Hurd isn't as charming as Alex. Emma looks stunning though without Max… No offense. The photoshoot is gorgeous though. brilliant. I reckon, she's going to do a winter line?
yaaayyy! new photos! finally! emma looks so gorgeous! and WOAH..alex GREW UP. looking fine there, that boy. 😉
She looks gorgeous. But she gives the same pissed off look in every picture.
I agree Andrea I was looking at them and wondering why did they either let or have her do that same expression? 😕
I love this new campaign!! Emma is GORGEOUS and I love all the clothes!! They look amazing! I love how simple and chic the ads are. Love it! 🙂 😆