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About fair trade (2010): "I first started learning about Fair Trade fashion simply because I did a piece of geography course work on it. I thought why isn't everything Fair Trade? From that point I started to look for labels that were Fair Trade and started researching it. When I thought of Fair Trade I thought of bananas and coffee and I thought this was as far as it went. But, of course pretty much anything can be Fair Trade. My collection is very much based on cotton and jersey which all can be made Fair Trade and organic. It's so great to work with something that hasn't been made with chemicals and is helping someone abroad who isn't earning a lot of money. The great thing about these clothes is that they are comparable to high street prices so affordable but go towards a really good cause. You win all around."

Love from Emma in Tokyo

Emma Watson’s Love from Emma collection for People Tree is on display at the Takashimaya store in Shinjuku, Tokyo. Thank you to Junna who sent us some photos she took.

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22 Responses to “Love from Emma in Tokyo”

  1. cristy says:

    omg that is so cool i didn't think love Emma collection would reach that fare go Emma! 🙂 🙂 🙂 😉 😉 😉 😆 😛

  2. 130671 says:

    😕 Calm down! It goes wherever people-tree goes…it`s not like it`s in Tokyo just because Emma designed it.

  3. andrew says:

    Cool scans. 🙂 🙂

  4. cristy says:

    i didn't know people tree went passed UK.

  5. Celia says:

    I LOVE this collection!! I want to buy every single piece! They keep selling out of the Cambridge Blazer!! I want it so bad!! 🙂 😉

  6. Kanish says:

    Hi Dear 🙂 Could you change your site entering pic because its not cool. I know you are a amazing actoress and you are my fav. one . 🙂

  7. EM4life says:

    The whole world looks up to Emma, she´s a model for a perfekt life… 🙂 🙂 🙂

  8. Cemal says:

    🙂 🙂 🙂 🙂 🙂 🙂 🙂 🙂

  9. Valentina says:

    How cool,thank you! 😉

  10. Medea says:

    Hi, It's not a comment for the pics above, but I didn't know where to put it. There's kind of a match between different characters from novels and Hermione Granger kind of sucks up at the moment… http://www.suvudu.com/cagematch.html?ref=TextLink_Top

  11. Nevaeh says:

    Hey! Please come visit and order from my design site! Everything's free!

  12. KS987 says:

    Thanks for the pictures. I wonder if Emma has seen any of her classmates wearing these clothes.

  13. 130671 says:

    I wonder if any of them actually made the faux pas of asking her to sign one of those pieces.

  14. Iris says:

    @ 130671, I don't think she would do that, cause that would make those clothes priceless.

  15. 130671 says:

    But even if it`s kind of bad taste, could she really say no? Hm…how often each day does she have to say no to all kinds of ppl about all kinds of things? She probably had to learn to do so at some point. Must be one of the tough lessons when you`re a celeb.

  16. jule says:

    i really really hope her designs will come to the US or Germany! that would be great!!!

  17. dook says:

    Jule, the clothing line will not be available in the US (except ordering online), but there are a number of stores in Germany which carry People Tree. You can find a list of stockists at http://www.peopletree.co.uk/content/stockistsinternational.php

  18. titanilla says:

    i fell in love with the whole People Tree collection, they are just so absolutely great and so expensive for me xD i'm gonna sew them

  19. jatin says:

    emma i love u and i am ur biggest fan

  20. saj says:

    :wink:u no tht dress tht emma wears for that harpers bazaar thing the gold 1 is that designed by alexander mcqueen cuz its on the runway again.

  21. JankaS says:

    wow 🙂