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About fair trade (2010): "I first started learning about Fair Trade fashion simply because I did a piece of geography course work on it. I thought why isn't everything Fair Trade? From that point I started to look for labels that were Fair Trade and started researching it. When I thought of Fair Trade I thought of bananas and coffee and I thought this was as far as it went. But, of course pretty much anything can be Fair Trade. My collection is very much based on cotton and jersey which all can be made Fair Trade and organic. It's so great to work with something that hasn't been made with chemicals and is helping someone abroad who isn't earning a lot of money. The great thing about these clothes is that they are comparable to high street prices so affordable but go towards a really good cause. You win all around."

Emma meets Alberta: chapter three

The sign of Nature is in our
Signature

I’m so thrilled that a luxury brand like
Alberta Ferretti is beginning to make
eco clothes.

Emma Watson

I think this project will further
demonstrate the importance of
being green.

Alberta Ferretti


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5 Responses to “Emma meets Alberta: chapter three”

  1. berlin says:

    mysterious šŸ™‚

  2. Window says:

    šŸ™‚ I’m so thrilled that this project will further
    demonstrate the importance of
    being Emma ♄

  3. KS987 says:

    Does anyone know when Pure Threads will be released? I heard somewhere that it’s not until later this year but I’m not sure if that’s the case.

  4. Fernando says:

    Great to see her doing what she likes!! It is very worth it!!!