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About why she decided to work with People Tree (2010): "Girls I've spoken with are as conscientious as ever, yet there's so little ethical clothing out there for people my age. In a way, I did it for me because I couldn't find what I wanted in stores," says Emma. "This collection reflects my casual side, the stuff I'd wear to class. The cuts are sexier than most sustainable brands. I'm a perfectionist, so I couldn't sleep if something wasn't exactly the way I wanted."

Archive for May, 2012

It’s the End of the World

Tuesday, May 1st, 2012

The movie that is.

Variety is reporting that Emma has agreed to play herself in a cameo role inĀ End of the World, a comedy from first time directors Seth Rogen and Evan Goldberg. If true, she joins a cast including Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, Craig Robinson, Jason Segel and David Krumholtz all playing themselves. The plot? Franco throws a party at his LA apartment when the Apocalypse hits.

A comedy would be something new for Emma, and may be a nice break between the more serious tones of Perks, Bling Ring, and David Yates’ Your Voice in My Head, scheduled to start filming this summer.