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About working on her People Tree collection (2010): "It was a really long process putting all this together. I had no idea all the work involved. You really have to start at the basics. Safia and I had an initial meeting and we went through and chose the fabrics we wanted to use. Then choosing the styles took a long time. Again a lot of inspiration came from my wardrobe and friends' wardrobes and I added my own style to it. Then going through the pantone books and choosing colours, but this don't necessarily look the same once you've dyed something. You learn these things as you go along. It's massively time consuming. We did a first set of samples and some looked good and some needed altering a lot."

Archive for May, 2012

It’s the End of the World

Tuesday, May 1st, 2012

The movie that is.

Variety is reporting that Emma has agreed to play herself in a cameo role inĀ End of the World, a comedy from first time directors Seth Rogen and Evan Goldberg. If true, she joins a cast including Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, Craig Robinson, Jason Segel and David Krumholtz all playing themselves. The plot? Franco throws a party at his LA apartment when the Apocalypse hits.

A comedy would be something new for Emma, and may be a nice break between the more serious tones of Perks, Bling Ring, and David Yates’ Your Voice in My Head, scheduled to start filming this summer.