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About the Lancôme ad (2011): "I was involved in the concept for the [ad] film and the tag line "Catch my heart if you can". The hat [in the ad] was my hat, which I bought at a flea market in Paris. I was very involved in the script. It's been really fun for me. It's funny, the guys at Lancôme were like, 'You need to be directing, Emma.' I had ideas about every aspect. I'm sure I drove them insane."

Archive for May, 2012

It’s the End of the World

Tuesday, May 1st, 2012

The movie that is.

Variety is reporting that Emma has agreed to play herself in a cameo role in End of the World, a comedy from first time directors Seth Rogen and Evan Goldberg. If true, she joins a cast including Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, Craig Robinson, Jason Segel and David Krumholtz all playing themselves. The plot? Franco throws a party at his LA apartment when the Apocalypse hits.

A comedy would be something new for Emma, and may be a nice break between the more serious tones of Perks, Bling Ring, and David Yates’ Your Voice in My Head, scheduled to start filming this summer.