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About how she heard about People Tree (2010): "I've been interested in Fair Trade for about three or four years now and one day I met a friend who was wearing a nice t-shirt and I asked him where it was from and he told me People Tree. I had never heard of People Tree before and he started telling me about the brand and he was also a friend of Safia's and so he introduced me. I was just really interested in it. I thought it was a really cool idea and when I met Safia we really clicked. And a couple of weeks later she asked me whether I would be interested in putting together a range for the people my age as a lot of the People Tree clothes were for 20 years and up. And I thought this was a really great idea as I don't think there is a huge amount out that which is Fair Trade or organic. I thought it was a pretty cool idea and I got to work straight away and we put together this range."

Emma on Perks and the Moment She Left Hermione Behind

In an excerpt of an interview from Entertainment Weekly, Emma talks about how Stephen Chbosky convinced her to take the role, and the moment she was truly able to leave Hermione behind.

“At our initial meeting, he said, ‘Okay, not only is this going to be one of the most important parts you play, you’re also going to have the summer of your life and meet some of your best friends.’ I thought, ‘That’s quite a claim. Who is this guy?” Watson says with a laugh. “Everything he said came true.”

The cast — which includes Logan Lerman and Ezra Miller — all bonded while living in the same hotel in Pittsburgh, which Watson now calls one of her favorite places. It was there that Watson can point to one particular scene — when Sam stands up in the back of a pickup truck driving through a tunnel — as the moment she was able to truly graduate from Hogwarts. “I started as Emma with some Hermione still left in my system,” she says. “I went through the tunnel and I came out ready to start something new.”

Check out the whole article in the new issue out tomorrow.

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5 Responses to “Emma on Perks and the Moment She Left Hermione Behind”

  1. Chris says:

    And Stephen was right about the role too, this will be the first major role post-potter that not only fans will see, but potential employers will too. And judging from the feedback, I would argue that 80% of it has been positive for not just Emma, but the film as well.

  2. susang bhatt says:

    i saw movie official trailer. its awesome.seems like this movie rock the box office.All ur fan is excited to watch emma as sam.

  3. Kristen says:

    My friends and I are all excited to see this mostly because of Emma. Saw the trailer and not only does Emma look awesome as Sam, but the movie itself looks very promising!!! I read the book and cant wait to see it on the big screen!

  4. Nicole says:

    My favourite part in the trailer is the bit where Sam is standing up in the back of the pickup truck!! Can’t wait to see that!

  5. KS987 says:

    That was quite a pitch by Chbosky, but it sounds like he lived up to it, as Emma seems to have really loved her experience working on Perks. And it was a good thing she accepted the offer too, as she was the one who eventually got the film picked up. So far I’ve seen nothing but praise for the film and Emma’s performance as Sam, as well as the rest of the cast based on all the screening reviews. I can’t wait to see it for myself. 🙂

    The rest of the interview is out now as well.