About the Lancôme ad (2011): "I was involved in the concept for the [ad] film and the tag line "Catch my heart if you can". The hat [in the ad] was my hat, which I bought at a flea market in Paris. I was very involved in the script. It's been really fun for me. It's funny, the guys at Lancôme were like, 'You need to be directing, Emma.' I had ideas about every aspect. I'm sure I drove them insane."