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About the inspiration behind her People Tree collection (2010): "I went through my wardrobe and thought that if I filtered out my clothes and took it down to the absolute basics, what would I want in my wardrobe? It was cotton vests, really easy t-shirt dresses, nice scarves and maybe an easy summer linen shirt. And with the boys it's just the basics such as a comfortable hoody. I've done a couple of art designs for t-shirts too including, ‘I'm not toxic' for the boys and for the girls I've done, ‘please don't panic I'm organic'. I was aware that I didn't want to preach, you don't want to be too serious or too heavy. I also came up with a daisy chain print which I'm proud of, it's fun and messy. I just wanted to make something wearable and cool and easy."

Emma's 17th Birthday



Emma's 17th Birthday





World Picture Book

Emma has said she loves to travel, and fans are always asking if Emma will come to their country sometime. It would take a long time to visit all the countries her fans come from, so we thougth we'd provide a little world tour. We asked the fans to send in pictures of where they live or of places they enjoyed visiting and created the World Picture Book. Maybe Emma will be inspired to visit some of these places.




Book of 17s

The second part of this birthday project was a book about, well, 17s. 17 movies to watch, 17 outfits to wear, 17 roles to play, 17 things to do in the next year, etc., and from the fans, 17 drawings and 17 poems. Some of this was for fun, some serious.