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About how she heard about People Tree (2010): "I've been interested in Fair Trade for about three or four years now and one day I met a friend who was wearing a nice t-shirt and I asked him where it was from and he told me People Tree. I had never heard of People Tree before and he started telling me about the brand and he was also a friend of Safia's and so he introduced me. I was just really interested in it. I thought it was a really cool idea and when I met Safia we really clicked. And a couple of weeks later she asked me whether I would be interested in putting together a range for the people my age as a lot of the People Tree clothes were for 20 years and up. And I thought this was a really great idea as I don't think there is a huge amount out that which is Fair Trade or organic. I thought it was a pretty cool idea and I got to work straight away and we put together this range."

Christmas 2007



Christmas 2007





Christmas Favorites

The theme of the 2007 Christmas project was Holiday favorites, where we invited the fans to tell Emma their favorite things about Christmas or the holiday season. The fans sent in pictures, drawings and stories about what made the holidays a special time for them. These were collected and printed in a small book.




Christmas Cards

We also made a Christmas card with messages from the fans to Emma. You can see what it looked like below. Some people had asked for their message to be private, and because we didn't ask, we will keep them all private and have included a blurred sample page. There were 55 pages of your messages to Emma.




Fans also had the idea of somehow thanking Emma's father for what he has done for us through Emma's official site, so we included a Christmas card to him as a thank you from all of the fans.


A Little Rest

This Christmas was a very special one with the airing of Ballet Shoes, Emma's first non-HP role. We wanted to show Emma how excited and supportive we all were, so on behalf of the fans, we purchased and sent Emma the painting below. We though a ballet themed painting would be a reminder of this important step in her career and our unconditional support.

A Little Rest