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About how she heard about People Tree (2010): "I've been interested in Fair Trade for about three or four years now and one day I met a friend who was wearing a nice t-shirt and I asked him where it was from and he told me People Tree. I had never heard of People Tree before and he started telling me about the brand and he was also a friend of Safia's and so he introduced me. I was just really interested in it. I thought it was a really cool idea and when I met Safia we really clicked. And a couple of weeks later she asked me whether I would be interested in putting together a range for the people my age as a lot of the People Tree clothes were for 20 years and up. And I thought this was a really great idea as I don't think there is a huge amount out that which is Fair Trade or organic. I thought it was a pretty cool idea and I got to work straight away and we put together this range."

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Emma Watson Introduces People Tree Collection

Monday, September 13th, 2010
People Trees Spring/Summer 2011 Collection was shown during a fashion show on Saturday as part of Prince Charles’ Garden Party to Make a Difference, a 12 day festival to promote sustainable living. Emma was not at the festival, but she recorded a message for the showing, which you can view below. Thanks to KS987 for the tip.

Emma was not involved with the design this time, but she does endorse the collection and is helping promote it through her message and modeling some of the fashions. People Tree founder Safia Minney said of Emma: “I hate the idea of superficial celebrity endorsement, but I like developing designs with Emma Watson because she’s passionate about the issues. She’s helped me make Fair Trade clothes that my teenagers want to wear” and “Despite juggling her studies in America and finishing off the final Harry Potter movies Emma still amazingly found time to give advise on shapes, colours and fabrics she thought people her age would like. Emma was really keen to learn more about the benefits of Fair Trade and organic fashion so took the time to visit Bangladesh and see this first hand. Emma had a lot of input into this collection and it’s a little more grown up to what proceeded it.”

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First Deathly Hallows TV Spot in HQ

Monday, September 13th, 2010

We have some HQ screencaps from the Deathly Hallows TV spot that aired the other night, thanks to Chris. Click the thumb to view them in our gallery. There are only a few with Hermione, but they look good.

WB has also released the video in various qualities and formats. Thanks to Order partner Leaky Cauldron for the news.

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This and That

Thursday, September 9th, 2010

Deathly Hallow TV Spot

The first TV commercial for Harry Potter and the Deathly Hallows Part 1 aired today during Vampire Diaries. There a few new scenes, but none involving Emma from what I can see. Video courtesy of Mugglenet.

Scans

The Australian Girl Power magazine features a poster of Emma and recent news. We have a couple of preview scans, thanks to Alyssa.

Deathly Hallows photos

CineReplicas has posted another image of the trio in Grimmauld Place, and a larger version of that photo of Ron and Hermione in a tent from the Abril Jovem postcard set. And WB has released a hi res version of the trio walking through a caravan park which appeared in Empire magazine.

R I P  “Texas”
a big fan of Emma in life
now a guardian angel watching over her

Emma on Deathly Hallows, Hair, Fashion and Life after HP

Thursday, September 9th, 2010

The Straits Times in Singapore had an interview with Emma in their Life! section. Emma talks about filming Deathly Hallows, life at Brown, and her hair cut. The text is included below, courtesy of The Coffee Break. If anyone has a scan of the article please send it in.

“The face you have seen growing up on screen over the past 10 years framed by solid, streaky curls is suddenly devoid of – well, solid, streaky curls.

Emma Watson aka Hermione, geeky, perfect and Best Friend Forever of Harry Potter the infamous movie boy-wizard, has just shorn off her hair.

“I’ve been wanting to do this since I was 16,” she tells Life! in an interview at the swish Berkley Hotel in London.

“But I couldn’t because of the films. I couldn’t wear a wig. It wouldn’t look natural on someone my age.”

The homeschooled daughter of lawyers and current second-year student at Brown University, Rhode Island, had apparently walked into a New York salon alone, emerging from it two hours later minus 30cm of hair – and completely unrecognisable to the paparazzi.

“I was very calm,” she says.

Is this part of a whole new butch look?

“Butch?” she returns, bemused but slightly frowning.

“I think it’s rather gamine actually, rather feminine,” she says. “I’ve never felt sexier. I love it, this new hair.”
And this new me too, for indeed, life after Hermione has just began.

Harry Potter and the Deathly Hallows: Part 1 is scheduled to open worldwide on November 17 and in Singapore a day after. Part 2 of the adaptation of J.K. Rowling’s best-selling phenomenon will follow in July next year.

With all filming wrapped up last month, Watson is glad to have finally put the enterprise safely behind her.

Several years ago, rumours had been flying about that she was extremely reluctant to take part in the final sequel of the lengthy franchise about an enchanted school and its wizarding students. After all, the 20-year-old has spent half her life working on the films since the first movie was released in 2001.

But with an alleged US$20 million (S$26.9 million) per movie at stake, the decision was surely made clear.

“Having been with the film all this way, it made sense to continue to the end,” she says now. “It’s finished exactly the way I imagined for Hermione – with Ron, the kids, her causes, everything.”

HP7, Watson says, echoing co-star Daniel Radcliffe, is a “road movie”.

“It was good to get out of Hogwarts, run off in search of Voldemort in Scotland and bits of very beautiful English countryside,” she says. “But a lot of it was actually shot in a tent in the studio.”

As for growing into a middle-aged mother of two in the final scene of the entire series, she is surprisingly nonplussed.

“Well, we wore quite a few prosthetics and the make-up is always very good,” she says. “But I hear a lot of it will be CGI, so I’ll only be able to see for myself the same time as everyone else. It’s interesting to see how they made the children look like us too.”

The conversation so far has been very politically correct and guarded. But that is the vibe you get from her – not quite fully grown-up but still very much the sensible prefect of her own life – new haircut or no.

A year ago, the straight-A student had prevented press coverage until the last moment of her admission to one of America’s top Ivy League institutions at Brown, wanting to keep a quiet, “normal” profile instead.

“I think normality is underrated,” she says. “It took two weeks for everyone to get used to the idea of having an actress in class. But after that, everyone realised that I was just Emma, normal Emma.”

Life these days, she adds, is the unlikely bliss of squeezing four in a dormitory, “mulling over pizza on a Friday night.”

She has just completed the first year of “shopping for courses” and has not yet chosen to focus on a subject at university. “but I’m tempted towards doing something in history,” she says.

Has real life across the pond changed her in any way?

“Oh no, I’m still very much a Brit – people expect me to come back with an American accent but I haven’t,” she says.

“But it’s interesting you’ve pointed out that I’ve experienced three very different kinds of education – homeschooling, Hogwarts and now Brown. It’s made me look at the UK, at Europe, in a new way. You see things from the outside in. I guess everything you go through in life is a learning process.”

Fifteen minutes of your time with the precocious Watson are almost up. You are tempted to ask her about her fledgling relationship with indie rocker George Craig for whom she has appeared in a recent music video.

But those steely eyes staring straight back at you as you perch on the cusp of a forbidden private question, notwithstanding a watchful film executive babysitting silently in the corner, convince you otherwise.

Instead, you ask her about life outside Potter. This has so far included a short TV appearance in BBC Drama Ballet Shoes, plus a voiceover stint in the animated movie, The Tale of Despereaux (2008).

“Well, my immediate plans are to get through three more years of this course,” she says. “But if something interesting comes along during the summer holidays, a bit of theatre, maybe a good film, I’m open to the idea.”

Indeed. For rumours had been circulating that Watson’s new pixie hairdo – a la Audrey Hepburn or, more recently, another rising British ingénue, Carey Mulligan – have less to do with a lifestyle makeover than an audition for a role in a Hollywood remake of the late Swedish crime writer Stieg Larsson’s hit series, The Girl With The Dragon Tattoo.

The role has allegedly gone to newcomer Rooney Mara, but what might Watson care with her many fish to fry?

She talks about that other great love in her life: Fashion. She has recently started modelling for Burberry and is actively involved in promoting People Tree, another eco-clothing brand.

“Fashion is art,” she once told reporters.

Today, she is waxing lyrical over a jumper. “This thing I’m wearing, it’s ever so incredible, the most comfortable thing on earth,” she says, tugging at a baggy, cotton-knit top around her neck, just about exposing – the horror – a bra strap.

“Feel it, feel it,” she urges, as you tentatively grab at a patch of white fuzz.

“This is what I wear all the time in the dorm,” she adds. “This is me – and I’m still me, you know? Someone asked me if my new haircut means I was coming out, like, out. Was I a lesbian?”

“That was so funny. I just laughed out loud.”

But has her life really changed on behalf of her hair?

“It’s funny how everyone thinks of you differently now, and of course, you do feel different. The wardrobe is slightly different too, now that you mention it,” she says.

“But hair is very changeable, you know. It can always grow back. And you can always cut it off again.”

Emma in Empire, Sky Movies and more

Friday, September 3rd, 2010

The October issue of Empire magazine features new photos from Deathly Hallows and interviews with Emma, Daniel and Rupert. In The Long Goodbye, the trio talk about the long filming of  the two part Deathly Hallows. Spoilers are included so be warned. A preview on Empire’s website included some photos not in the print article. In this image, Bill Nighy as Scrimgeour presents Harry with a Golden Snitch, as Ron and Hermione look on.

The print article includes another trio picture and a battered Hermione. Thanks to RupertGrint.net for the scans.

Sky Movies also had an article in their latest issue. It’s mostly from an interview on the set a year ago, so there isn’t much new. Even the photos they used are old. Thanks to IHeartWatson for the scans.

And finally, a page from the Russian Glamour, thanks to Elmira.

Emma passed 200,000 on her twitter today. Thanks Zchynard.

Go Emma!

September Calendar

Wednesday, September 1st, 2010
Our winner for the September calendar competition is Rebecca.
Congratulations!

Honorable mentions go to Jia, Sha, Liz, Jia again, Alireza and Hermi. Thank you to all who entered for the wonderful calendars, and thank you everyone for taking the time to vote.


All the entries can be seen here

People Tree, Deathly Hallows Photos and more *UPDATE*

Monday, August 30th, 2010

  People Tree

We have another of the photos of Emma modeling her favorites from the People Tree Autumn/Winter collection now in hi resolution. Many of you have asked about buying clothes in other countries. A People Tree rep has said the “collection will not be available outside of the EU for the time being.”

Update: We now have the second picture that came out in higher resolution. And People Tree has just let us know they will be shipping to Canada, Australia and USA.

Deathly Hallows

Some new images from Deathly Hallows Part 1 have appeared recently. Previews of a picture book from Abril Jovem in Brazil show Emma and Ron in a tent, the trio at Grimmauld Place and Emma with the Slytherin locket. Thanks to Scarpotter for the tip.

Another image of the trio entering Grimmauld Place has been released by WB.

Scans

The 2009 Teen Vogue Handbook had a full page picture of Emma with Karl Lagerfeld. Thanks to Audrey for sending this in. And thanks to Elmira for a scan from the latest issue of Seventeen.

September Calendar Vote

Saturday, August 28th, 2010

Ok, lets choose our September calendar! 🙂

Remember, you only get to vote one time, but you get to vote for more than one calendar. And please don’t talk about which calendar is yours. Let’s keep the competition fair. You can talk about your calendar after the winner is announced.

Please make sure you write your choices in the order you like them. Your favorite should be first, then next favorite, etc.

  1. View the calendars here. Click on the thumbnails to see a larger preview image. Take your time, make sure you scroll all the way to the end and check out all the calendars.
  2. Choose your favorite 5 calendars, and write down their numbers in order, from best to 5th place. You don’t have to choose 5, you can vote for just one if you like, but you can vote for 5.
  3. Send your vote in an email to emmawatson.contest@gmail.com or in a PM to me on the forums to dookdookdook.

Voting is open through September 1, 00:00 GMT.

Good luck everyone!

New People Tree Collection Launches

Wednesday, August 25th, 2010

People Tree has launched their new Autumn/Winter collection endorsed by Emma Watson. New on their website is a message from Emma, along with an interview she gave to Safia Minney, founder of People Tree, and a new video. The video, which you can also view below, follows Emma on her trip to Bangladesh. She first visits the ‘apalling’ slums of Dhaka where the ‘fast fashion’ garment factory workers live. She then visits the Fair Trade producer group Swallows where the People Tree clothing is made. Finally we see Emma in a photoshoot modeling some of the items in the collection.

The interview and message includes new pictures of Emma on her trip, and modelling some of the clothing. We  have a few of those in HQ below. Emma talks about the collection, and contrasts the living conditions of the fast fashion factory workers with that of Fair Trade community. We’ve included  a few quotes below, but there is much more in the full interview.

‘Although I wasn’t centrally involved in the design of this collection, I had great fun in helping People Tree select some gorgeous Fair Trade textiles — a dogtooth hand-woven check, cable knits, and the first Fair Trade hand-woven brushed checked fabric which has been made into easy tulip skirts, dresses and shirts. There are even a few party dresses, such as the little black satin tulip dress which can be dressed up or down to suit any occasion’

‘Following my summer collection for People Tree I wanted to visit Bangladesh to see the difference Fair Trade makes. The contrast between the slums in Dhaka (the capital of Bangladesh) where the people who work in the garment factories live and Swallows (the Fair Trade community supported by People Tree) was all too apparent. I still find it hard to convey what Fair Trade means to those producing our fashion — it’s just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was moved and inspired.’

‘I want to congratulate People Tree on this new range and really hope people continue to buy these clothes and to support their great work in the promotion of Fair Trade.’

Preview of Emma Watson’s New Fair Trade Collection for People Tree

Wednesday, August 18th, 2010

We have a first look at Emma’s Autumn/Winter 2010 collection for People Tree, thanks to an article in London Evening Standard. The rest of the line will be unveiled next week. The collection will be shown during Prince Charles’ Garden Party to Make a Difference starting September 9 and while Emma will be back at Brown by then, she has recorded a greeting for the event.

Harry Potter star Emma Watson will unveil her new collection of ecologically sound fashion at Prince Charles’s Garden Party To Make A Difference.

The 20-year-old actress is the latest big-name backer for the event and will show the clothes she has helped design for fair trade fashion company People Tree.

Her autumn-winter designs will be unveiled next week, with Watson giving the first exclusive preview here, right. But visitors to the Prince’s eco-fest will get the chance to see what will be in the shops next spring.

Watson said: “I’m so thrilled that People Tree will be showing the spring-summer collection at the garden party. I think the Prince of Wales’s initiative is such a brilliant idea and I’m thrilled.”

Watson became a creative adviser to London-based People Tree after admiring one of its T-shirts and being introduced to its founder, Safia Minney.

The actress has recorded a greeting for the event but she will not be able to attend in person as she will be continuing with her studies at university in America.

People Tree organised the fashion show after organisers of the garden party made contact.

Company spokesman Antony Waller said: “We suggested doing something with Emma’s collection because the garden party is an event for families and people of all ages.”

Update: Vogue.com has posted a second picture of Emma from her new collection, and says that the fashion show will be September 12 at 3:30 pm in the Friary Court of St. James Palace. Thanks KS987 for the tip.