The People Tree ‘Love from Emma’ catalogue is available to order now on their site. They will begin shipping on the 12th. The price without shipping is £2. I don’t know if these are available to order outside of Europe yet. Here are some preview images from the catalogue. The guy many sites have identified as Alex is clearly labeled Chris in one of the photos. 😉

Here is a video about Emma’s collection on Rai3’s GT Ragazzi in Italy, thanks to Emma Watson Italia

In a new interview for Coco Eco magazine, Emma talks about ‘Love from Emma‘, her Fair Trade fashion collection for People Tree.  There are some more details about how she was involved, and more pictures from the photoshoot for the catalog. The shot has Emma with her brother and friends in the English countryside during the last days of summer before Emma left for school. The picnic, playing by the lake, it was all real, and I think it shows in Emma’s sometimes happy, sometimes wistful, expressions.

Update: I have three of the new pics that appear in Coco Eco in a bit larger resolution.

Thanks to Snitchseeker for the tip.

Emma Watson talks about her Fair Trade range for People Tree, her schooling, and a possible new role in a new article for the Telegraph. There are also three new pictures from the People Tree shoot.

“There’s much more awareness among my generation. The planet is at risk and I wanted to do so something,” says Emma. “Then, I met Safia about 18 months ago, and we started talking about me doing a collection for People Tree. The timing was right. It’s hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing. I don’t want to wear something on my body that hurts the environment or the people in it. I wanted to put together a collection I could be proud of in terms of both ethics and design. It shocks me that even today only one per cent of cotton produced in the world is Fair Trade and organic.”

“I’ve not had any fashion training, but I am an artist. I paint, I draw and I had a great team to work with. I designed the collection for myself and my friends; they’re the sort of thing we wear – the difference being they’re ecologically sound. I became completely engrossed. I tried on the clothes, I worked on the catalogue and my friends and I were models. We all worked for free.”

Emma mentions the possibility of a second collection for People Tree, “If people like it and it sells, I’m committed.”

She also talks about school, and a possible new acting role. She is currently studying art, painting and drawing, history, English, poetry, and starting lessons in contemporary ballet in the summer. “I’m going to be there for four years but I’m not planning to disappear. I’m auditioning for a play, Chekhov’s Three Sisters, and I’m still reading scripts. Where I’ll be in ten years’ time, I really have no idea. I am on the brink of making some big decisions.”

New information from People Tree

A lot of people have asked where they can buy Emma’s range outside Europe. A rep from People Tree told us they plan to ship to Australia, New Zealand, Canada and the US in addition to the EU countries. They hope to have this available by next week.

People Tree also sent us a couple hi-resolution images from the shoot.

Honorable mentions go to Joanna, HarrypotterstarsFans, Lerie, tree, Daisy and Nathalie. Thank you to everyone that entered, and thank you to all who voted.

  
All the competition entries can be viewed here.

Emma Watson is featured in a cover article about her Fair Trade range with People Tree in You magazine, a supplement in today’s Mail on Sunday. The article is the same as the Daily Mail article we posted yesterday, but there are a couple new pictures.

The Daily Mail has a new interview with Emma Watson and images from the brochure shoot for Emma’s spring/summer People Tree range. They talked with Emma and People Tree founder Safia Minney about the challenge of designing clothes that will appeal to teenagers fashion sense as well as their conscience.

Minney spoke of Emma’s commitment to the project. “I was amazed at how many hours Emma put into this collection. We’d often go to her home in the evening after she finished filming to go through ideas, or she’d come to the studio laden with her own artwork – it was extremely impressive. Emma may not be your average teenager – I’ve not come across many 19-year-olds who have a work ethic like hers – but her eye for what teenagers want has been invaluable and it shows in the range. She got all her friends involved in the ideas process and was serious about getting everything right”

You’ve done acting, modelling, and now you’re designing. Is this the future for Emma Watson?
Oh, I don’t have any plans to be a designer. I’m doing this range because I really care about fair-trade and ethical fashion. I’m so pleased that I got involved, but I don’t want to take all the credit for being the designer because I haven’t trained as a designer or even gone to art college – in fact, I had no idea about the amount of work involved at the outset!

So this is not an Emma Watson clothing line?
I didn’t want this collection to be all about me. This is not a celebrity endorsement, it is about creating something that is genuinely a great idea and about making a difference through fashion.

How did the collaboration come about?
It was all because my friend, Alex Nicholls, was wearing this great People Tree T-shirt one day, which I liked. He then told me all about the company – he knows Safia and said that I should meet her. He set up an introduction and Safia and I just clicked. A couple of weeks later she got in touch with the idea of a teen range – they were doing older ranges and baby clothes but nothing in between – and asked if I’d like to help put it together. I said yes straight away.

Wise move, People Tree – every teen wants to dress like you!
I am very interested in fashion and I’ve been working a lot in the fashion world recently – it’s such an influential industry, so I knew that trying to help people, trying to alleviate poverty through a fashion line, could work. Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in. It’s that simple.

Where did you get your design inspiration for the range?
I went through my summer wardrobe and thought, ‘If I filtered this so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorise with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot them in an English country garden – it’s all very strawberries and cream and tennis.

We particularly like the T-shirts printed with slogans such as “I’m not toxic” and “Please don’t panic, I’m organic”.
I was keen not to preach – you don’t want to be too serious or heavy. I also came up with a daisy print which I’m really proud of – it’s fun and messy. I just wanted to make clothes that are wearable, cool and easy.

What is your favourite part of the collection?
I would wear all the clothes, which are made in Bangladesh, India and Nepal, and there is also some amazing jewellery – especially a necklace made from recycled sweet wrappers, which is made in Bangladesh. It comes in a box also made of sweet wrappers. Brilliant!

It must have been a fast learning curve for you, being on the design side of things for the first time…
It was such fun going through all the Pantone colour books with Safia, but yes, I had to learn quickly – the colours on the page don’t always look the same on the fabrics, so you have to be patient. It’s a case of learning as you go along, and it’s all massively time consuming! When we did the first set of samples some of them looked great but others needed altering a lot.

If the reaction on the shoot is anything to go by, these clothes are going to be out of stock long before spring is here!
I really enjoyed the shoot. All the models are friends of mine: my housemate Sophie, my brother Alex. I basically called in favours – a lot of the crew are friends too. They are all super-talented, so I am very lucky that they were prepared to help out. I asked Andrea Carter-Bowman to do the photos as I just love her work, and she’s young. So this really is a collection for young people put together by young people. And I’m so proud of it – it’s exactly how I intended it to look.

You are something of a fashionista, but were you completely new to fair-trade fashion?
The first time I heard about fair trade was during a geography coursework project, and I remember thinking, “Why isn’t everything fair trade?” Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity.

But do you think it is possible to enjoy high-street fashion and also support fair trade?
It’s important to differentiate between fast fashion, which is made very quickly for a very small price, and fair-trade fashion. So if you buy a T-shirt for £2, you just have to do the maths and work our how much the person who made it is being paid.

How realistic is it that the Primark generation will buy into this range and concept?
It sounds like a cliche, but we are the future. The earth is ours and will be our children’s, and I think that more than any other generation we are aware of environmental and humanitarian issues. That’s why it’s so great that People Tree is doing something aimed at people of my age – because we do care and we will buy with a conscience. I hope that more companies will follow People Tree’s example.

Time for the vote! Remember, you only get to vote one time, but you get to vote for more than one calendar. And please don’t talk about which calendar is yours. Let’s keep the competition fair. You can talk about your calendar after the winner is announced.

1. View the calendars here. Click on the thumbnails to see a larger preview image. Take your time.
2. Choose your favorite 5 calendars, and write down their numbers in order, from best to 5th place, like 84, 216, 114, … You don’t have to choose 5, you can vote for just one if you like, but you can vote for 5. (no, there aren’t 216 entries, those are fake numbers).
3. Send your vote in an email to emmawatson.contest@gmail.com or in a PM to me on the forums to dookdookdook.

Voting is open through February 1, 00:00 GMT.

Good luck everyone!

Emma Watson is one of AskMen.com’s Top 99 Women for 2010. Coming in at number 55, Emma is the youngest to make the list, and one of two teens. (Kristen Stewart also made the list, and is a week older.) The annual poll looks at more than just who is ‘hottest’. “The Top 99 asks readers to rank famous females based on traits beyond sex appeal, for instance the traits that they would want in an ideal companion.”

Emma is #3 in the Norwegian magazine DET NYE‘s top 6 list of best dressed women in 2009. They say about Emma, “British actress Emma Watson (19) has switched her robes for sparkling dresses. The child star is now looked upon as a real fashionista!” Thanks to Nienna for the tip.

We also have a couple scans for you thanks to Elmira. Emma appears in the January Elle Girl and December Vogue from Russia.

We have a new old video for you today. Emma was featured on “Hollywood & Dine”, a program on the Reelz channel where “stars talk about their favorite foods, and what is cooking in their career”. In press junket interviews from the Half-Blood Prince and The Tale of Despereaux, Emma talks about HBP and her recipe for stuffed peppers. The episode aired last October 28, and was recorded by Bob who emailed it to me mid December, where it languished in my spam folder until I found it just recently. Thank you for sending it in Bob.