Image Map
About flying first class (2006): "Oh my god, you have no idea! I love little things like the airplane bags you get with all of the moisturizer and the little toothbrush. And the reclining seats! For me that has to be a highlight."

Emma back at Uni and More People Tree

Emma has updated her official site saying she is now back at Uni. She mentions filming for Deathly Hallows and her People Tree Collection. (The message is on the home page, not an e.m.s.)

Earth Girl
Emma’s Fair Trade line is #1 on TeenVogue’s Spring Fashions Top 10 Hot List.

Emma explains why she decided to collaborate with People Tree
“Girls I’ve spoken with are as conscientious as ever, yet there’s so little ethical clothing out there for people my age. In a way, I did it for me because I couldn’t find what I wanted in stores,” says Emma. “This collection reflects my casual side, the stuff I’d wear to class.The cuts are sexier than most sustainable brands. I’m a perfectionist, so I couldn’t sleep if something wasn’t exactly the way I wanted.” Her proudest achievement? “I made sure everything felt good. Organic clothes can be scratchy, but ours feel heavenly!”

This is featured in the March issue of TeenVogue. EWO has a scan in the February 11 update.

Emma and her collection were also featured in a recent issue of Heat magazine, and you can find a scan of that article in EWO’s February 4 update.

Finally, People & Planet has posted a new picture of Emma modeling one of the dresses in the collection.

New Look

Surprise!

Yes, this is still Emma-Watson.net. We’ve had the same layout for a while and thought it was time to give the site a new look. Thanks to Shannon for designing the layout.

Update: If you have selected a layout in the past and not just used the default, you will need to change layouts before you can see the new one.

This and That

The Daily Express had an article online and in print today about Emma, university, People Tree, Deathly Hallows and the end of Harry Potter. There is little new information. Most of the article appears to be old quotes, rumors, and some incorrect information. I’m not sure they talked to Emma at all. Thanks to Snitchseeker for the scan.

Vanity Fair published a list of the top 40 earners in hollywood for 2009 and Dan, Emma and Rupert are all in the top 15. With her fees for Deathly Hallows parts 1 and 2, Emma is the highest ranked female on the list.

France’s One magazine interviewed Emma, Dan and Rupert in an article in the current issue. HarryPotterForever translated some quotes from the article and I’ve included those from Emma.

To kiss Rupert in front of cameras will stay the strangest experience for me, since I’ve played in Harry Potter. Him and I was frightened about this scene, and would like to do it quickly. But the hardest is coming … I have to kiss Dan ! It’s a scene where Ron imagine a kiss between Harry and Hermione.”

“We haven’t filmed the epilogue yet, in which we can see the future of Harry, Ron and Hermione 19 years later. At the beginning, producers would like to replace us, but they finally kept us. We will look like 40 years old persons. I’m very impatient to see that !”

Burberry stores now have displays for the Spring/Summer line featuring Emma and her brother Alex. Jenny sent in these photos from a store in Hong Kong. Thanks Jenny.

People Tree Catalogue Preview, and Video

The People Tree ‘Love from Emma’ catalogue is available to order now on their site. They will begin shipping on the 12th. The price without shipping is £2. I don’t know if these are available to order outside of Europe yet. Here are some preview images from the catalogue. The guy many sites have identified as Alex is clearly labeled Chris in one of the photos. 😉


Here is a video about Emma’s collection on Rai3’s GT Ragazzi in Italy, thanks to Emma Watson Italia

Emma Watson and People Tree in Coco Eco

In a new interview for Coco Eco magazine, Emma talks about ‘Love from Emma‘, her Fair Trade fashion collection for People Tree.  There are some more details about how she was involved, and more pictures from the photoshoot for the catalog. The shot has Emma with her brother and friends in the English countryside during the last days of summer before Emma left for school. The picnic, playing by the lake, it was all real, and I think it shows in Emma’s sometimes happy, sometimes wistful, expressions.


Update: I have three of the new pics that appear in Coco Eco in a bit larger resolution.

Thanks to Snitchseeker for the tip.

Emma on Fair Trade Fashion, School and Auditioning for a Play

Emma Watson talks about her Fair Trade range for People Tree, her schooling, and a possible new role in a new article for the Telegraph. There are also three new pictures from the People Tree shoot.

“There’s much more awareness among my generation. The planet is at risk and I wanted to do so something,” says Emma. “Then, I met Safia about 18 months ago, and we started talking about me doing a collection for People Tree. The timing was right. It’s hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing. I don’t want to wear something on my body that hurts the environment or the people in it. I wanted to put together a collection I could be proud of in terms of both ethics and design. It shocks me that even today only one per cent of cotton produced in the world is Fair Trade and organic.”

“I’ve not had any fashion training, but I am an artist. I paint, I draw and I had a great team to work with. I designed the collection for myself and my friends; they’re the sort of thing we wear – the difference being they’re ecologically sound. I became completely engrossed. I tried on the clothes, I worked on the catalogue and my friends and I were models. We all worked for free.”

Emma mentions the possibility of a second collection for People Tree, “If people like it and it sells, I’m committed.”

She also talks about school, and a possible new acting role. She is currently studying art, painting and drawing, history, English, poetry, and starting lessons in contemporary ballet in the summer. “I’m going to be there for four years but I’m not planning to disappear. I’m auditioning for a play, Chekhov’s Three Sisters, and I’m still reading scripts. Where I’ll be in ten years’ time, I really have no idea. I am on the brink of making some big decisions.”

New information from People Tree

A lot of people have asked where they can buy Emma’s range outside Europe. A rep from People Tree told us they plan to ship to Australia, New Zealand, Canada and the US in addition to the EU countries. They hope to have this available by next week.

People Tree also sent us a couple hi-resolution images from the shoot.

Images © Cantata, L.P.

February Calendar

Congratulations to FeraWerto, winner of the February calendar competition!

Honorable mentions go to Joanna, HarrypotterstarsFans, Lerie, tree, Daisy and Nathalie. Thank you to everyone that entered, and thank you to all who voted.

  
All the competition entries can be viewed here.

Emma Watson in You Magazine

Emma Watson is featured in a cover article about her Fair Trade range with People Tree in You magazine, a supplement in today’s Mail on Sunday. The article is the same as the Daily Mail article we posted yesterday, but there are a couple new pictures.


New People Tree Photos and Interview

The Daily Mail has a new interview with Emma Watson and images from the brochure shoot for Emma’s spring/summer People Tree range. They talked with Emma and People Tree founder Safia Minney about the challenge of designing clothes that will appeal to teenagers fashion sense as well as their conscience.

Minney spoke of Emma’s commitment to the project. “I was amazed at how many hours Emma put into this collection. We’d often go to her home in the evening after she finished filming to go through ideas, or she’d come to the studio laden with her own artwork – it was extremely impressive. Emma may not be your average teenager – I’ve not come across many 19-year-olds who have a work ethic like hers – but her eye for what teenagers want has been invaluable and it shows in the range. She got all her friends involved in the ideas process and was serious about getting everything right”




You’ve done acting, modelling, and now you’re designing. Is this the future for Emma Watson?
Oh, I don’t have any plans to be a designer. I’m doing this range because I really care about fair-trade and ethical fashion. I’m so pleased that I got involved, but I don’t want to take all the credit for being the designer because I haven’t trained as a designer or even gone to art college – in fact, I had no idea about the amount of work involved at the outset!

So this is not an Emma Watson clothing line?
I didn’t want this collection to be all about me. This is not a celebrity endorsement, it is about creating something that is genuinely a great idea and about making a difference through fashion.

How did the collaboration come about?
It was all because my friend, Alex Nicholls, was wearing this great People Tree T-shirt one day, which I liked. He then told me all about the company – he knows Safia and said that I should meet her. He set up an introduction and Safia and I just clicked. A couple of weeks later she got in touch with the idea of a teen range – they were doing older ranges and baby clothes but nothing in between – and asked if I’d like to help put it together. I said yes straight away.

Wise move, People Tree – every teen wants to dress like you!
I am very interested in fashion and I’ve been working a lot in the fashion world recently – it’s such an influential industry, so I knew that trying to help people, trying to alleviate poverty through a fashion line, could work. Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in. It’s that simple.

Where did you get your design inspiration for the range?
I went through my summer wardrobe and thought, ‘If I filtered this so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorise with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot them in an English country garden – it’s all very strawberries and cream and tennis.

We particularly like the T-shirts printed with slogans such as “I’m not toxic” and “Please don’t panic, I’m organic”.
I was keen not to preach – you don’t want to be too serious or heavy. I also came up with a daisy print which I’m really proud of – it’s fun and messy. I just wanted to make clothes that are wearable, cool and easy.

What is your favourite part of the collection?
I would wear all the clothes, which are made in Bangladesh, India and Nepal, and there is also some amazing jewellery – especially a necklace made from recycled sweet wrappers, which is made in Bangladesh. It comes in a box also made of sweet wrappers. Brilliant!

It must have been a fast learning curve for you, being on the design side of things for the first time…
It was such fun going through all the Pantone colour books with Safia, but yes, I had to learn quickly – the colours on the page don’t always look the same on the fabrics, so you have to be patient. It’s a case of learning as you go along, and it’s all massively time consuming! When we did the first set of samples some of them looked great but others needed altering a lot.

If the reaction on the shoot is anything to go by, these clothes are going to be out of stock long before spring is here!
I really enjoyed the shoot. All the models are friends of mine: my housemate Sophie, my brother Alex. I basically called in favours – a lot of the crew are friends too. They are all super-talented, so I am very lucky that they were prepared to help out. I asked Andrea Carter-Bowman to do the photos as I just love her work, and she’s young. So this really is a collection for young people put together by young people. And I’m so proud of it – it’s exactly how I intended it to look.

You are something of a fashionista, but were you completely new to fair-trade fashion?
The first time I heard about fair trade was during a geography coursework project, and I remember thinking, “Why isn’t everything fair trade?” Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity.

But do you think it is possible to enjoy high-street fashion and also support fair trade?
It’s important to differentiate between fast fashion, which is made very quickly for a very small price, and fair-trade fashion. So if you buy a T-shirt for £2, you just have to do the maths and work our how much the person who made it is being paid.

How realistic is it that the Primark generation will buy into this range and concept?
It sounds like a cliche, but we are the future. The earth is ours and will be our children’s, and I think that more than any other generation we are aware of environmental and humanitarian issues. That’s why it’s so great that People Tree is doing something aimed at people of my age – because we do care and we will buy with a conscience. I hope that more companies will follow People Tree’s example.

Emma’s People Tree Range now Online

  Emma Watson’s Fair Trade fashion line for People Tree can now be viewed on their website. The line includes clothes and accessories for girls and guys. Emma worked with the People Tree design team as a creative advisor, and some of the items feature Emma’s own artwork. You can see these in our gallery.

People Tree also hints of media coverage this weekend, saying “Don’t miss You magazine in the Mail On Sunday