About saying no (2011): "I've had to say no to stuff that people have been gobsmacked about. I've had big directors say to me, 'What do you mean, you can't do this movie? We don't understand.' I always hear, 'What do you mean she can't do this magazine cover?' or 'What do you mean she can't have this meeting for a once-in-a-lifetime opportunity?' And my agent will say, 'She's at school, sorry."

Emma Watson in Burberry Spring/Summer Campaign

There have been rumors for a while that Emma would be in Burberry’s Spring/Summer 2010 ad campaign. Well, rumor no more. The first ad has appeared in the February issue of GQ magazine. The two-page spread also features Emma’s brother Alex. Credit for the scans to Northern Star at The Fashion Spot forums.