About British style (2010): "I think it has to do with the weather. We have terrible weather. It's very gray and drizzly so we need things to cheer us up. And I think that leads to a lot of creativity and color, and I think that's why our designers are so innovative. Because at home we're kind of up against the elements, in a sense. And we need cheering up. I think we do very well with kind of an eclectic mix. We have great vintage and we love to mix and match: high street and high fashion, vintage…and I think that really defines it as well."

Emma Watson in Burberry Spring/Summer Campaign

There have been rumors for a while that Emma would be in Burberry’s Spring/Summer 2010 ad campaign. Well, rumor no more. The first ad has appeared in the February issue of GQ magazine. The two-page spread also features Emma’s brother Alex. Credit for the scans to Northern Star at The Fashion Spot forums.