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About the People Tree collection (2010): "I've looked at it for so long that I'm almost numb to it in that sense that I couldn't tell you whether it's going to be good or bad anymore. It's so nice to hear the positive comments today and to see it the clothes worn by the models. And it's so rewarding to see your clothes on other people. And one of the nice things is people here coming up to me to tell me they want to buy a top or a pair of tracksuit bottoms which I guess is the biggest compliment."

First Look at Pure Threads, Emma’s Collection with Alberta Ferretti

The March issue of the US Vogue has our first look at the clothing line Emma designed with Alberta Ferretti. “Pure Threads” is ‘an environmentally friendly line of bohemian dresses, lace-embroidered denim, and an ultra-feminine blouse.’ “The collection is completely organic, from the picking and spinning of our cottons to the washing, weaving and dyeing of our textiles”, says Ferretti. She asked Emma to collaborate with her after she saw Emma’s People Tree collection last year. Emma quickly agreed. “I’m happy to encourage anyone interested in making conscientious clothing from raw, sustainable materials, so much that I’ll work for free.” Thanks to Stephanie and The Stylist Site.

posted by dook on Thursday, February 17th, 2011, filed under Uncategorized.

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11 Responses to “First Look at Pure Threads, Emma’s Collection with Alberta Ferretti”

  1. 130671 says:
    February 17, 2011 at 4:09 am

    🙂 Suits her!

  2. Tia says:
    February 17, 2011 at 5:14 am

    Oh oh! I’m going to have to go out and get it asap! Is it out now?

  3. Alex says:
    February 17, 2011 at 9:01 am

    Finally, after all those waiting, we now know the mystery behind the whole collaboration!! 😀 Can’t wait for it’s release. And she looks gorgeous in here!! 😀

  4. shiningmoment says:
    February 17, 2011 at 9:27 am

    From this frist look, I’m sure the whole line will be a big pleasant surprise for us. So delicate, so beautiful! I love this top!

  5. KS987 says:
    February 17, 2011 at 9:47 am

    I’m glad we finally got a look at Emma’s new line and it’s name. They’ve really been keeping this under wraps but we’ll probably be seeing a lot more news soon. Emma looks absolutely stunning and I really like the name “Pure Thread”. Can’t wait to hear more. 🙂

  6. munich says:
    February 17, 2011 at 10:27 am

    She will do this for free – that´s venerable! 🙂

  7. Celia says:
    February 17, 2011 at 8:33 pm

    Emma looks gorgeous. I love that shirt.

  8. Tia says:
    February 17, 2011 at 11:43 pm

    There’s a video up of her explaining why she chose the role of sam in pobaw