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About being Lancôme's ambassadress for Trésor Midnight Rose (2011): "I feel lucky to embody a fragrance I am so crazy in love with. I didn't really like perfumes before because I thought they were heavy, but this one is really light and playful. Being a Lancôme ambassadress today is an immense pleasure and a great honour. For me, Lancôme is an authentic brand. It reflects elegance, class and style."

Can You Guess Emma’s New Project?

Emma has posted a message on her facebook saying she will reveal a new project she is doing. But to find out what it is, we have to decipher clues she is leaving on her twitter. The first clue is up. Can you guess what the new project is?

A new venture is starting – what can it be? Follow my clues and you will see…

I’ll pierce your skin if you hold me wrong but I’ll love you forever if you pass me on.

I’ll be seen through a lens that has seen me before. Do you know who I mean, or do you still need more?

Are you keeping pace? No? Don’t lose face, it’s not a race. We share our birthplace…

It’s a beauty house that wears a hat. French? Very, but this is no beret.

This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.

And the final clue is

It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! 🙂

I’ll add the clues above after they have been up for a while. Keep checking Emma’s twitter for the latest clues.

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177 Responses to “Can You Guess Emma’s New Project?”

  1. Koppe says:

    New clue:
    This Pretty Woman was their latest recruit. Other great actresses have previously followed suit. 6 minutes ago via web

    I’m thinking Julia Roberts (Pretty Woman w/Ricard Gere)… anybody know if she did modelling for this brand?

  2. Sophie says:

    “That wears a hat”

    Lancôme?! ‘Hat’ on the letter O

  3. Laurie says:

    Julia roberts was the last face of lancome koppe, so that pretty much confirms that =)

  4. Deejay says:

    I knew it was Lancome.
    I’m so glad she’s doing it.

  5. Jordi says:

    Lancome is testing with animals and that drives me mad!!! I love Emma but i am very dissapointed!!! Cannot believe it :S

  6. LB says:

    See my posts on previous page about the animal testing rumours. They’re just that, rumours, to do with L’oreal.

  7. robin george says:

    DAMN…………SURE …its T H E L A N C O M E
    Em gotcha ….. 🙂

  8. BB says:

    I hope it’s Lancome. I can’t wait to see what she does with the brand. It’s a good thing Emma does not view this site as I’m sure she would be hurt and disappointed with the negative comments. Not so much the rumour of the animal testing as that’s open for legitimate debate, but the negative criticism for her initiating the clues to her next project is totally uncalled for IMO. Hopefully most of those are just anti-Emma trolls. She’s just trying to have fun with her fans which I totally applaud.

  9. Arou says:

    Lancôme Has confirmed that Emma will be the new face of Lancôme, most specifically for the Trésor Perfume.

  10. Cait says:

    I think we can all agree, despite whether you figured out the answer from the first or last clue, this was tremendously fun =)

    I’m not going to lie feel like a riddle master now

  11. Alyssa says:

    I don’t get it. Emma has three lines for People Tree, which is fair trade and is launching Pure Threads which us organic, but she’s modeling for a brand that tests on animals? That’s not like Emma! Anyway, what’s Lancôme?

  12. Alyssa says:

    Oh okay get it now it doesnt test on animals
    Still very confused Lancôme havnt heard about it until now.

  13. Fab says:

    Yup. It’s Lancome. The Julia Roberts reference to her famous film “Pretty Woman” is a dead giveaway, since Roberts was the last face of the brand.

  14. berlin says:

    Gratulations! Cant wait to see first pics 🙂

  15. Oliver says:

    It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! 🙂

    http://www.oliv3r.net

  16. Lisa says:

    OMG it’s soooo Lancome! She’ll look gorgeous!

  17. EmRocksSocks says:

    “It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-)”

    Well, there’s that settled. 😛

  18. David says:

    I hope it’s not for makeup. Emma is so pretty, but not due to any makeup. Emma is such a natural beauty, why cover that up or encourage others to??

  19. KE says:

    She’ll be the face of their fragrance Tresor Midnight Rose, there are already photos of her shooting the ad in Paris on some other sites.