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About promoting the movies (2006): "People suddenly believe that they have the right to own me."

Can You Guess Emma’s New Project?

Emma has posted a message on her facebook saying she will reveal a new project she is doing. But to find out what it is, we have to decipher clues she is leaving on her twitter. The first clue is up. Can you guess what the new project is?

A new venture is starting – what can it be? Follow my clues and you will see…

I’ll pierce your skin if you hold me wrong but I’ll love you forever if you pass me on.

I’ll be seen through a lens that has seen me before. Do you know who I mean, or do you still need more?

Are you keeping pace? No? Don’t lose face, it’s not a race. We share our birthplace…

It’s a beauty house that wears a hat. French? Very, but this is no beret.

This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.

And the final clue is

It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! 🙂

I’ll add the clues above after they have been up for a while. Keep checking Emma’s twitter for the latest clues.

Comments closed for this item.



177 Responses to “Can You Guess Emma’s New Project?”

  1. tabitoo says:

    Tresor in Love is a new fragrance from Lancome who’s home is in Paris France. Also a bottle of Tresor in Love Perfume has a rose on it. So Yeah. I believe Lancome is the answere.

  2. Summer says:

    Maybe she’s going to model for Burburry again?

  3. berlin says:

    “Lancome”…I have not heard of that before. -> Googeln 😀

  4. Joyce says:

    Hm.
    Clue 1 indicates a rose, which could be Lancome.
    Clue 2 indicates a photographer she’s worked with closely, possibly Mario Testino..

    I hope it’s Lancome. She’d be perfect ♥

  5. meandme says:

    I researched this Hunger Games thing a bit and I highly doubt that she will take part in it. These rumors, as far as I understood, just came up because people saw she took time off from Brown and then checked which kind of projects could fit in that timeslot…
    All the clues lead to Lancome and I don’t think she would be part of a new movie series, not to mention possible blockbuster series, so soon after HP.

  6. ann says:

    e se nao for um trabalho e sim uam pessoa??

  7. tabitoo says:

    Off Topic but Emma related is Moviefone has a talk live segment video with Emma where she tells who was the most awkward kiss, Rupert. She loves Jolly Ranchers. She would like to decapitate Nicole Kidmann. Last but not least she can stand up and put one leg behind her head. I kidd you not. LOL

  8. Amelia says:

    With all the rumours going around about Emma being the new face of Lancôme and the campaign being shot by Mario Testino, I think it’s safe to say that that is her new project. It’s cool but it would be a lot more exciting if it was new role….

  9. Rosita says:

    AHHHH!! She put up a new clue!! 0.o

  10. Marshal says:

    Perhaps it will be an environmentally friendly spin on the Lancome product line as well.
    Just speculation

  11. Esm says:

    New clue !!! I still think she talks about the Hunger Games despite some really convincing comments about Lancome.
    Em is gorgeous and both of these projects would be amazing but Hunger Games movie would be much more exciting than Lancome.

  12. Tia says:

    I agree with the two comments above. Though I’d love to see her as katniss!!!

  13. Marie says:

    I’m dissapointed,because it’s Lancome.They are testing on Animals,it’s disgusting and terrible.I dislike them for this.You can search it in the Web or Twitter ( but don’t think Twitter has much),it’s true

    I’m sad that Emma works with them.I just hope she won’t work that long with them.Sorry but it’s making me really dissapointed and Emma CAN geht’s Critic with it.But I like I said,can.Because many People knows of the testing.

    • HermioneP. says:

      Maybe they DO want to chance their image? Going for the “we don’t test on animals”-route and getting Emma to be the face of the change would be a smart move.

      Still hoping it will be something different.

  14. LB says:

    It’s never actually been proved that Lancome do test on animals. They got put on the list of companies that do by PETA because it found an instance of Lancomes parent company testing on animals and it got blacklisted because of this.

  15. berlin says:

    Maybe she can stop it 🙂

  16. LB says:

    All animal testing will be completely illegal in Europe by 2013 anyway. All cosmetic companies in Europe who continue after that date will be in breach of European legislation. L’oreal, lancomes parent company has said since 1994 that it doesn’t test on animals, but as I said previously PETA has found otherwise apparently at least once. L’oreal reportedly use man made tissues, and are developing it further, it’s closer to humans and also (so important for these companies) cheaper than using animals. There is no evidence that Lancome ever have though, it’s purely because they’re owned by L’oreal and whether L’oreal have themselves even tested on animals since 1994 is disputed. A lot of it is Internet rumour.

    • Marie says:

      I never said it’s not legal
      And that doesn’t change,that I find it disgusting and terrible.I don’t think it’s okay to do this to Animals and using them like that for just Make Up
      Many Sites told about it and that doesn’t come out of nowhere.No Rumour doesn’t come out of nowhere.They are there for Reasons.L’oreal and Lancome can say what they want,but they never prooved that the Rumours are false and if they are not testing on Animals,I can’t see a Reason why they shouldn’t proove it

      Maybe some People don’t care about this like Emma or you,LB.But I care.

      • dook says:

        Rumours come from nothing all the time. Remember Emma as the face of Chanel? No truth behind that at all. I could post something about wouldn’t it be great if Emma did the next Tomb Raider movie and in a few days it could be a rumour about Emma is in talks to be the next Lara Croft. Now back to the topic, just because PETA says something doesn’t mean it’s true, or that there is any evidence at all. And how do they prove they don’t do something? If they tried, PETA will just say they are covering up. It’s a no-win for Lancome to respond to them.

  17. Carmen says:

    But be the new face of Lancôme is not very interesting…If it was a movie … I do not understand why so much mystery Emma.

    • Arou says:

      I don’t understand it either, even if it’s funny to do this, it was more exciting if it was something we really didn’t know!

  18. Carmen says:

    In addition, we know that she is the new face of Lancôme since 2 weeks ago…thereis nothing new.

  19. LB says:

    I am against animal testing. But there is no proof Lancome do it.

  20. jenxa says:

    Emma has already confirmed that she is the face of lancome.

    Emma said, ‘It’s so exciting, I can’t wait to start shooting,’ But the pretty, young star has confessed, ‘Although I don’t wear much make-up I’m a big fan of Lancome products, especially their mascara.’

  21. Isabelle Louise says:

    either that or Emma will reshoot Rose from Titanic!!!

  22. Tia says:

    Why can’t I see comments on this past 50?

    • dook says:

      Tia, all the comments are there. The first comment was by W.W saying uhm, thinking. The numbers 1 – 50 are only counting the comments on the current page you are looking at. If you click on older comments, it is again 1-50. It would be better if one page was 1-50, and the next 51-100, etc. but that’s not the way it works. Oh, and it only counts the top level comments, not comments that are replies to other comments.

  23. LB says:

    @jenxa she only said that according to one newspaper. The whole story only came from one newspaper, and others all wrote articles based on that. They all used words like “reportedly signed” and “is Emma Watson face of Lancome?”. They all based it on the Daily Mail article, which is notorious for being inaccurate so everyone took it with a huge pinch of salt, they were also responsible for the Chanel stories! I’m almost stunned this has turned out to be true!!

  24. twoche says:

    i think its Lancome.its a french brand and we all know that emma was born in paris.i hope it will be an amazing choice for her.julia robert was the former face of the brand 🙂

  25. Window says:

    Maybe she is playing a new role and her character is named ROSE (1st clue)

    Director of that project is someone who had directed her before in HP or BS (2nd Clue: I’ll be seen through a lens that has seen me before!)

    The Director’s birthplace is Paris like Emma and the story of film also happens or is about Paris (We share our birthplace…)

    Confused! 🙁

    • Window says:

      * Chris Columbus has a film in 2013 named “Percy Jackson & the Olympians: The Sea of Monsters”

      – Story line: When Camp Half-Blood’s magical borders are poisoned, Percy and Annabeth must venture on a quest to find the mythical Golden Fleece, and at the same time rescue their friend Grover, who has been kidnapped by a Cyclopes… (It is Amazing, isn’t it?)

      • Window says:

        Lancôme Paris is a makeup brand. Owned by L’Oréal since 1964, Lancôme is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end prices.

        Founded in 1935 by Armand Petitjean in France…FRANCE

        …We share our birthplace…

  26. Marie says:

    @LB Yes there is no big Proove that they are doing it.But they can’t proove,that they are not doing it.Because I can’t see a Reason,why they shouldn’t proove it,if they have nothings to do with it.They know ,if they will proove it,People would shut up about it

    Like I said,the Rumours must have a Reason,nothings comes out from nowhere.

    • LB says:

      Prove a negative? That’s a bit silly and is very difficult to do, thats why the legal system is innocent til proven guilty. I dont like big companies at all, least of all cosmetic ones, but im not going to take a bad view of emma due to internet speculation about a company she’s associated with. We’re going to have to agree to disagree I think. Nobody will be able to say Lancome is testing on animals in two years anyway cos it definitely won’t be true then, and it’s only speculation in the meantime.

  27. HermioneP. says:

    Everybody thinks “through the lens” is pointing towards a director or a photographer. Technically it can’t be the director of one of her former movies, but the cameramen who worked on them. This prolonges the list quite a bit, and while it is pretty easy to find out what project a well-known director is planning, it’s much harder for those other people from the crew.

  28. Window says:

    ◘ view this page: http://en.wikipedia.org/wiki/Lanc%C3%B4me#Current_lineup

    Last line of Current lineup says about Emma in Lancome (the ♥FRENCH Company that has ♥ROSE Logo) [♥I’ll pierce your skin if you hold me wrong but I’ll love you forever if you pass me on (rose) ♥ We share our birthplace (*france)♥]

    http://en.wikipedia.org/wiki/Lanc%C3%B4me#Current_lineup
    says:

    Emma Watson was announced as the new face of Lancôme in February 2011 and shooting is set to begin in March by Mario Testino…◘ MARIO TESTINO ◘ !!!!!! :O

    Do you know Mario Testino? The Photographer of Vogue UK 2010 photoshoots [♥ I’ll be seen through a lens that has seen me before ♥]

  29. Isabelle Louise says:

    yeah, and if you see her twitter background….

    • Window says:

      Rose and Eiffel tower… and two blue Hearts…

      😐 ◘What has been written on the bigger heart!!????

      • dook says:

        That has been her twitter background since it opened last summer I’m pretty sure. And it says “Tiffany & Co” on the heart.

        • Window says:

          I knew that but Tiffany & Co, what does it mean?

          What’s your opinion about Mario Testino?

          • dook says:

            Tiffany & Co is a jewelry company, and they have a lot of heart shaped items. Maybe Emma just had a favorite necklace like that and added it to her drawing.

            The second clue about the lens could be interpreted to mean Testino.

  30. Megan says:

    Maybe it’s just wishful thinking, but at the moment I’m leaning towards The Hunger Games, simply because I thought the Lacome deal had been confirmed.
    Still, I can’t wait tor ead the rest of the clues!

  31. Rose says:

    Okay, if this is just a modelling stint, then why does she have to be mysterious like this? lol

  32. Rose says:

    But Lancome has already been announced!

  33. berlin says:

    New tweet:
    It’s a beauty house that wears a hat. French? Very, but this is no beret.

  34. Window says:

    ◘ MARIO TESTINO again works with the ROSE of FRENCH LancÔme ◘

  35. Esm says:

    After the last clue, I am pretty sure this clues are about Lancome. But actually, this is not exciting because we heard rumors about this before so I was waiting something really surprising.

  36. Maria says:

    Yeah seems Lancome,I dislike Lancome.She should just confirm it now and it will be quiet again and she starts shoot,if she hasn’t already.It’s already Middle of March and shooting won’t take Weeks

    Not a Fan of Lancome and never will,even Emma works for them now 6 Months-1 Year like other Actress
    I would have loved,if it would have been People tree again,instead Face of Lancome.Don’t think Emma is doing this for Money,but I wouldn’t see a different Reason to work for them

  37. HermioneP. says:

    If it is going to be Lancome, they shouldn’t have made such a fuss about it in retrorespect. So many fans here not supporting it / not being interested in it.

    And with the “quote” in Daily Mail this riddle doesn’t even make sense, because people go “hey, that was confirmed before, what’s the news?”, even if the quote was made up.

    • LB says:

      So she’s not allowed have a bit of fun when confirming her news? That she’s going to be the face of such a huge global beauty brand previously fronted by Kate Winslet and Julia Roberts is very big news, even if there were some rumours previously in a paper than nobody ever believes! it might not be as interesting as if say she announced she was in an indie movie, but globally it’s much bigger news.

      • HermioneP. says:

        Sure she is allowed to have some fun with it, and yes, it is big news that will make her more well known among people who didn’t watch Harry Potter (something I wrote about in the forums when the rumours first came up), but I was referring to the comments here.

        Some are critisising this career move, because of animal testing that MIGHT have taken place, some say “that was confirmed ages ago” (even if it wasn’t) and others just aren’t interested (like me :P).

        I doubt this is the outcome she wished for.

        Sorry if my comment implied that I didn’t like the riddle, cause I think it is fun, even if most fans wish for a different solution to it.

        • sarah says:

          I agree with HermioneP, I was hoping it would something bigger and more interesting, like a new movie role or something. Not that being Face of Lancome isn’t anything big, it’s amazing that she’s landed herself into becoming the face of such a popular brand! But still, it’s not as interesting as hearing something like she’s been cast in new movie alonside Johnny Depp or whatever.

        • Maria says:

          I agree with you.I’m one of these critissing People.But it’s really like you said.I doubt this it the outcome she wished for.

  38. Esinsin says:

    And what you say about it ”
    It’s a beauty house that wears a hat. French? Very, but this is no beret.
    “”

  39. Vilde says:

    1st tip: A lense that has seen her before; could be Mario Testino
    2nd: Paris/France
    3rd: A hat, as in a ^, like in Lancôme.
    4th: Aforementioned is a beauty house.
    She has already been confirmed as the new face of that brand, so I dont see how this is big “new” news

  40. Tree says:

    Guys, it is Lancome. She has been signed.
    The photographer is someone she has already worked with. It was in the Daily Mail and i’ve read it somewhere else. This was released ages.

  41. rosha says:

    what about chanel could it be something to do with them

  42. Laura says:

    Maybe she wants everyone to think its Lancome but its something else… I mean the clues all point to Lancome but since everyone already knew about that its actually something different…

    • HermioneP. says:

      That would be cool. If the Daily Mail had invented that quote it would be soooo missleading. Maybe she wants to teach people a lesson not to believe rumours like these. 😀

      • Via says:

        Thats really unlikely, as its highly doubtful that any publication would work with anyone like that despite how good of a joke it would’ve been. And besides, in retrospect this could’ve hurt the brand that is Lancôme by cheapening the name and making it seem less luxurious. If this should turn out to he a hoax both the Daily Mail and Emma could face serious legal charges from Lancôme.

  43. Hainesy says:

    Not playboy then? i live in hope.

  44. jenxa says:

    Emma’s latest clue is a dead give away.

  45. Maria says:

    totally agree with HermioneP.The most don’t like Lancome,other People are not interessted,other People hoped for something bigger.
    Lancome isn’t that big like Burberry.It’s aviable here in my Country and on the Language at Wikipedia,but I haven’t seen Posters with Actresses in the Past and the most in the TV is from L’oreal or Maybelinne.The most Posters are just the Products.

    But well,we don’t know for what Product Emma will be a Part.Some People thinking already who will be the next after her in a few Months til 1 Year xD

    • LB says:

      What’s your basis for suggesting most people dislike Lancome? A few comments on here,It’s one of the worlds biggest beauty brands. The majority of twitter comments and reactions in other places seem positive, I doubt a few negative comments on here will effect it. She’s signed for a huge global brand, reckon it’s been pretty much the reaction she hoped for. And two of the worlds biggest actresses, Julia Roberts and Kate Winslet modeled for Lancome. Lancome is l’oreals luxury brand.

  46. Hedwig says:

    New one!

    ‘This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.’

    It’s definitely Lancôme, Julia Roberts was the previous face of Lancôme and she played in a movie called Pretty Woman (:

  47. Vilde says:

    This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.

    Thats her newest tweet, btw.

    Julia Roberts is the current face of Lancôme, and she had the lead in Pretty Woman. So its quite obvious that this isnt some new part in a film, its her newest endorsement.

  48. berlin says:

    Yes, Emma! You gave us enough hints 🙂

  49. KRISTEN says:

    IT IS OFFICIAL BUT NO BIG SUP-PRIZE

    LANCOME THE MAKE UP DEAL EMMA SIGN LAST MONTH!