About the inspiration behind her People Tree collection (2010): "I went through my wardrobe and thought that if I filtered out my clothes and took it down to the absolute basics, what would I want in my wardrobe? It was cotton vests, really easy t-shirt dresses, nice scarves and maybe an easy summer linen shirt. And with the boys it's just the basics such as a comfortable hoody. I've done a couple of art designs for t-shirts too including, ‘I'm not toxic' for the boys and for the girls I've done, ‘please don't panic I'm organic'. I was aware that I didn't want to preach, you don't want to be too serious or too heavy. I also came up with a daisy chain print which I'm proud of, it's fun and messy. I just wanted to make something wearable and cool and easy."

54 Responses to “Happy 24th Birthday Emma!”

1. irfan says:

   April 21, 2014 at 6:35 pm

   many many happy returns of the day….I love u EMA…u will be always in my heart

2. judizh.tennemann says:

   April 22, 2014 at 3:32 pm

   Emmahappy.birstday.ilove.good.good.mch.rhanksyou.

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