About being creative consultant for a clothing line (2010): "I have been very heavily involved in the design side, but I don't want to take credit for being a designer as I haven't trained as a designer, I haven't been to art college and I didn't want this collection to be about me, and this is not an Emma Watson clothing line. This is not a celebrity endorsement, this is something I thought was a really great idea and I wanted to help with. I just thought fashion was a great way to help people."