About why she decided to work with People Tree (2010): "Girls I've spoken with are as conscientious as ever, yet there's so little ethical clothing out there for people my age. In a way, I did it for me because I couldn't find what I wanted in stores," says Emma. "This collection reflects my casual side, the stuff I'd wear to class. The cuts are sexier than most sustainable brands. I'm a perfectionist, so I couldn't sleep if something wasn't exactly the way I wanted."