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About the Lancôme ad (2011): "I was involved in the concept for the [ad] film and the tag line "Catch my heart if you can". The hat [in the ad] was my hat, which I bought at a flea market in Paris. I was very involved in the script. It's been really fun for me. It's funny, the guys at Lancôme were like, 'You need to be directing, Emma.' I had ideas about every aspect. I'm sure I drove them insane."

Emma Joins Board of Kering

Emma Watson has been appointed to the board of directors for fashion giant Kering. In addition she has been named as Chair of their Sustainability Committee. Emma has promoted sustainable fashion for years beginning with her People Tree collection in 2009 and will now be in a good position to influence fashion trends of the future. The Kering Group owns fashion houses Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and Brioni.

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3 Responses to “Emma Joins Board of Kering”

  1. Maui says:

    Emma is making great strides for the betterment of everything- still my role model after all these years!

  2. D-one says:

    Congrats Emma 🙂
    This is definitely your way and I totally support you.
    I wonder if you will continue making movies; it looks like you’ll be busier than before…