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About why she decided to work with People Tree (2010): "Girls I've spoken with are as conscientious as ever, yet there's so little ethical clothing out there for people my age. In a way, I did it for me because I couldn't find what I wanted in stores," says Emma. "This collection reflects my casual side, the stuff I'd wear to class. The cuts are sexier than most sustainable brands. I'm a perfectionist, so I couldn't sleep if something wasn't exactly the way I wanted."

Emma Joins Board of Kering

Emma Watson has been appointed to the board of directors for fashion giant Kering. In addition she has been named as Chair of their Sustainability Committee. Emma has promoted sustainable fashion for years beginning with her People Tree collection in 2009 and will now be in a good position to influence fashion trends of the future. The Kering Group owns fashion houses Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and Brioni.

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3 Responses to “Emma Joins Board of Kering”

  1. Maui says:

    Emma is making great strides for the betterment of everything- still my role model after all these years!

  2. D-one says:

    Congrats Emma 🙂
    This is definitely your way and I totally support you.
    I wonder if you will continue making movies; it looks like you’ll be busier than before…