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About fast fashion and Fair Trade (2010): "It's important to differentiate between fast fashion which is made very quickly for a very small price and Fair Trade fashion. Which means that if you buy a t-shirt which costs ยฃ2-3, you just have to do the math and work out how much the person who made it is being paid? So, Fair Trade fashion is still reasonably priced but allows the person who made it to earn a decent living and to be able to feed and take care of their families. It gives them enough money to live with dignity. I'm not saying that everything I wear will be Fair Trade from now on or that I'm an organic purist, it's just a great option and one I always try to make if available. I just try to ask more questions about where the garment comes from. I want to make good choices. I just think it's good to have Fair Trade fashion in the high street."

Emma and Alberta Ferretti Teaser

Alberta Ferretti has sent out a little teaser about the new collection in collaboration with Emma Watson. It promises new details soon.

A good idea: Part of the proceeds will go to the People Tree Foundation.

A natural inspiration: The colours of the collection are three non colours.

A cool and crisp feeling: The collection is made of organic cotton.

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13 Responses to “Emma and Alberta Ferretti Teaser”

  1. emily96 says:

    nice! hope they sell it in america!

  2. Lita says:

    Very interesting.

  3. Arou says:

    Wonder what they mean by non-colour….

    • Fab says:

      lmao I have no idea. I think they’re trying to say that they’ll use monotone colors…, but those are still colors lol.

  4. andrew says:

    this is really interesting. I’m hoping to hear more about this in the future ๐Ÿ™‚

  5. Alyssa says:

    Maybe they use shades, which are not actually colours. Like black and white. ๐Ÿ™‚

  6. angie says:

    Iยดm so excited about this. I think they are ussing black and whites ? those are not colors

  7. amirhh says:

    hi.how are emma ok? im love emma . im live in iran.please my hi send to emma.thanks.emma is beautiful girl. im crying every day for emma.bye

  8. KS987 says:

    I can’t wait to find out more about Emma’s new line.

  9. Hira says:

    Non colours … Black, white and grey … sounds interesting .. Dook, the new commenting way is cool!

  10. Valentina says:

    uuuu,nicee ๐Ÿ˜€