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About British style (2010): "I think it has to do with the weather. We have terrible weather. It's very gray and drizzly so we need things to cheer us up. And I think that leads to a lot of creativity and color, and I think that's why our designers are so innovative. Because at home we're kind of up against the elements, in a sense. And we need cheering up. I think we do very well with kind of an eclectic mix. We have great vintage and we love to mix and match: high street and high fashion, vintage…and I think that really defines it as well."

First Look at Pure Threads, Emma’s Collection with Alberta Ferretti

The March issue of the US Vogue has our first look at the clothing line Emma designed with Alberta Ferretti. “Pure Threads” is ‘an environmentally friendly line of bohemian dresses, lace-embroidered denim, and an ultra-feminine blouse.’ “The collection is completely organic, from the picking and spinning of our cottons to the washing, weaving and dyeing of our textiles”, says Ferretti. She asked Emma to collaborate with her after she saw Emma’s People Tree collection last year. Emma quickly agreed. “I’m happy to encourage anyone interested in making conscientious clothing from raw, sustainable materials, so much that I’ll work for free.” Thanks to Stephanie and The Stylist Site.

posted by dook on Thursday, February 17th, 2011, filed under Uncategorized.

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11 Responses to “First Look at Pure Threads, Emma’s Collection with Alberta Ferretti”

  1. 130671 says:
    February 17, 2011 at 4:09 am

    🙂 Suits her!

  2. Tia says:
    February 17, 2011 at 5:14 am

    Oh oh! I’m going to have to go out and get it asap! Is it out now?

  3. Alex says:
    February 17, 2011 at 9:01 am

    Finally, after all those waiting, we now know the mystery behind the whole collaboration!! 😀 Can’t wait for it’s release. And she looks gorgeous in here!! 😀

  4. shiningmoment says:
    February 17, 2011 at 9:27 am

    From this frist look, I’m sure the whole line will be a big pleasant surprise for us. So delicate, so beautiful! I love this top!

  5. KS987 says:
    February 17, 2011 at 9:47 am

    I’m glad we finally got a look at Emma’s new line and it’s name. They’ve really been keeping this under wraps but we’ll probably be seeing a lot more news soon. Emma looks absolutely stunning and I really like the name “Pure Thread”. Can’t wait to hear more. 🙂

  6. munich says:
    February 17, 2011 at 10:27 am

    She will do this for free – that´s venerable! 🙂

  7. Celia says:
    February 17, 2011 at 8:33 pm

    Emma looks gorgeous. I love that shirt.

  8. Tia says:
    February 17, 2011 at 11:43 pm

    There’s a video up of her explaining why she chose the role of sam in pobaw