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About fair trade (2010): "I first started learning about Fair Trade fashion simply because I did a piece of geography course work on it. I thought why isn't everything Fair Trade? From that point I started to look for labels that were Fair Trade and started researching it. When I thought of Fair Trade I thought of bananas and coffee and I thought this was as far as it went. But, of course pretty much anything can be Fair Trade. My collection is very much based on cotton and jersey which all can be made Fair Trade and organic. It's so great to work with something that hasn't been made with chemicals and is helping someone abroad who isn't earning a lot of money. The great thing about these clothes is that they are comparable to high street prices so affordable but go towards a really good cause. You win all around."

Behind the Scenes of This is the End

A behind-the-scenes look at the filming of Seth Rogen’s This is the End has new clips of Emma Watson, including dancing with an axe, and footage from the set. This is the End opens June 12 in the US.

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10 Responses to “Behind the Scenes of This is the End”

  1. Monika says:

    Why on earth did she take part in such film??? I suppose I haven’t seen anything more stupid in my life. Pity.

    • Larry says:

      Well la dee da.

    • 7 says:

      Altough I Share the Same Feelings Towards This Movie since in my opinion It Picked A Serious Matter To Joke Upon… I still Know And Understand this was part of Emma’s Path… And speaking of the End Of The World and The Book Of Revelation… I am looking forward to see Emma’s “Noah” Movie which in my opinion will be a Interesting Movie even though I Fear I will have to See Emma Kiss again which Breaks My Heart Everytime… I guess this is My Cross To Bear…

  2. sparkvark111 says:

    Emma arrived Cannes!!! Looking good. 😀

  3. anastasia says:

    Guys, you should understand – Emma has a brilliant sense of humour, that’s why she took the role. It’s the best ‘end-of-the-world-movie’ I’ll ever see. absurd comedy. just what british like. have you ever read Oscar Wilde? he’d love the movie

    • Monika says:

      Well, I am not British and maybe that’s why I can’t understand this brilliant sense of humour. For me this film is just disgusting and off any humour.

  4. sparkvark111 says:

    There will show the interview tomorrow. Emma looks good today in Louis Vuitton (Pre-Fall 2013 collection). 😀

  5. sparkvark111 says:

    They did some interviews today. Emma looks good today in Louis Vuitton (Pre-Fall 2013 collection), green tongue and all. 😀