We have more of the interview with Emma from Women’s Wear Daily. Thanks to Hermione for sending it in. Still looking for scans though if anyone gets this magazine.
At age 21, ingenue actress Emma Watson already boasts more than 10 years of filmmaking experience, and her maturity was plain in her latest project — Lancôme’s Trésor Midnight Rose, the women’s fragrance due out worldwide in September.
“I helped choose the color of the rose,” said Watson, who is a Lancôme ambassador, sitting in the Hôtel Ritz here early evening on Tuesday.
Midnight Rose is the latest addition to the Trésor franchise, which began in 1952 with the original scent of that name. A new version of Trésor came out in 1990, and 20 years later L’Oréal-owned Lancôme introduced Trésor in Love.
Midnight Rose’s juice, with notes including rose absolute, raspberry, jasmine, peony, black-currant bud absolute and pink pepper, was created with International Flavors & Fragrances’ Anne Flipo. Mario Testino photographed the advertising campaign.
“I was involved in the concept for the [ad] film and the tag line, ‘Catch my heart if you can,’” said Watson.
She had a hand, as well, in selecting the fragrance’s name and casting actor Cyril Descours for the campaign. Plus Watson suggested it glean inspiration from Jean-Luc Godard’s “Breathless.”
“The hat [in the ad] was my hat, which I bought at a flea market in Paris,” she continued. “I was very involved in the script. It’s been really fun for me.”
So has her appetite been whetted for directing someday?
“Absolutely. It’s funny, the guys at Lancôme were like, ‘You need to be directing, Emma.’ I had ideas about every aspect. I’m sure I drove them insane,” she said.
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