Another day of shooting in Paris for Lancôme’s Trésor Midnight Rose. Today Emma wore a cream peach? jacket, black hat and tie and white shirt and shorts. And the went with a different style for hair. In some photos she is holding a book (or a box?) titled “Midnight Rose”.

So, today or yesterday? Which is your favourite look?

Credit: celebritycity

After announcing that she was the new face of Lancôme earlier in the day, Emma got right to work in her new role as ambassadress for Trésor Midnight Rose in a photoshoot with Mario Testino. Images from the set in the streets of Paris show Emma in a black leather jacket, white dress, and some very high heels.

Credit to IHeartWatson for the photos.

“It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-)”  – @EmWatson

After a series of riddles on her twitter, Emma Watson has confirmed she is a new ambassadress for the French cosmetics company Lancôme. She will reportedly be the new face of their fragrance Trésor Midnight Rose.

Youcef Nabi, President of Lancôme International, released this statement. “Lancôme is pleased to announce the arrival of Emma Watson as new ambassadress of Lancôme. Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”.

Rumours say Mario Testino will be shooting the campaign. He has done other recent shoots for Lancôme, and he does fit Emma’s third clue, producing some great photos of Emma in the past. We’ll have to wait and see. A release date for the campaign has not been announced.

In the March issue of the Italian Io Donna magazine, Emma Watson talks about the inspiration for “Pure Threads”, her eco-friendly capsule collection with Alberta Ferretti. The article includes new images from the photoshoot by Julian Marshall.

Scans courtesy of Emmawatsonitalia.com. We also have two photos from the shoot thanks to IHeartWatson.

And finally, a translation of the article thanks to Snitchseeker.

Small stars grow. And change. The final chapter in the saga that has made her famous has yet to arrive in theaters – Deathly Hallows: Part II – but for Emma Watson, the future is now. After debuting as a creative consultant for the collections of People Tree, a nonprofit organization that deals with fair trade, the former witch now collaborated with Alberta Ferretti’s Pure Threads by Emma Watson and Alberta Ferretti dresses, skirts, shirts and shorts that will be available exclusively online (albertaferretti.com) on March 21.

(more…)

Emma has posted a message on her facebook saying she will reveal a new project she is doing. But to find out what it is, we have to decipher clues she is leaving on her twitter. The first clue is up. Can you guess what the new project is?

A new venture is starting – what can it be? Follow my clues and you will see…

I’ll pierce your skin if you hold me wrong but I’ll love you forever if you pass me on.

I’ll be seen through a lens that has seen me before. Do you know who I mean, or do you still need more?

Are you keeping pace? No? Don’t lose face, it’s not a race. We share our birthplace…

It’s a beauty house that wears a hat. French? Very, but this is no beret.

This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.

And the final clue is

It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! 🙂

I’ll add the clues above after they have been up for a while. Keep checking Emma’s twitter for the latest clues.

The first ‘reward’ on Harry Potter: The Quest has been unlocked. In the first video from ‘Secrets of the Cast Revealed!’, Emma Watson Gets a ‘Red Card’ we have a behind the scenes look of Xenophilius Lovegood telling the trio about the Deathly Hallows. It’s a serious scene but Emma couldn’t stop breaking out in giggles and ruining the take. In movie slang this is called ‘corpsing’, and it can lead to a ‘red card’, a penalty where the actor has to pay 5 pounds. Emma says she is usually “Good as gold” but the video ends with some funny clips of Emma corpsing in past films.

Emma has been nominated for ‘Best Actress’ in this year’s Jameson Empire awards for her role as Hermione Granger in Harry Potter and the Deathly Hallows. She is up against Natalie Portman, Helena Bonham-Carter, Noomi Rapace and Olivia Williams. Deathly Hallows is nominated in the ‘Best Sci-Fi/Fantasy’ category. Voting ends March 9! So vote today!

Emma is also nominated for ‘Favorite Movie Actress’ in Nickelodeon’s Kid’s Choice Awards, up against Miley Cyrus, Ashley Judd, and Kristen Stewart. The award ceremony will broadcast on April 2. Voting is now open.

New Message from Emma
Emma has posted a message on her site which answers the many rumors that have been flying around about her schooling and Brown. She’s just taking some time off to finish with Harry Potter and other projects.

Emma Watson’s new eco-friendly “Pure Threads” collection, in collaboration with designer Alberta Ferretti, launches March 21 and will be sold exclusively online at AlbertaFerretti.com. The capsule collection, made in Italy using organic fabrics and environmentally friendly technigues, consists of two dresses, a long skirt, a shirt and denim shorts. Prices will range from 250 to 850 euros with part of the proceeds donated to People Tree.

In an article in Women’s Wear Daily, Emma says, “I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes. I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”

“I’m grateful Emma accepted this creative partnership that can contribute to fashion and to the health of the planet,” said Ferretti. “She’s an actress I’ve followed since her early days. I like her freshness, her spontaneity and simplicity. She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous. This is a moment that demands strong attention to these issues and we can help in communicating them.”

Shirt and denim shorts from Pure Threads

People Tree has posted an interview of Emma’s visit to Swallows, the Fair Trade community in Bangladesh, in their online magazine. Emma went to see how People Tree clothes were made, getting a little hands on experience, and discovered how Fair Trade fashion can make a difference in people’s lives. Several new photos are included and you can read the interview here. Shop Emma’s Spring/Summer 2011 collection now.

If you see something that’s Fair Trade, just buy it… it makes all the difference. – Emma Watson

In a new video, Emma introduces us to Harry Potter: The Quest, a new website to promote the release of the Harry Potter and the Deathly Hallows DVD. You can join the site and then explore the world of Harry Potter. There are videos to watch, content to share with friends, and games to play, all of which earns you points. When the collective points of all the fans reach certain levels, new exclusive content and rewards will be unlocked. The first reward will be a feature on “Secrets of the Cast Revealed”. So, join today and start earning those points!