The Sunday Times digital edition has a new interview with Emma Watson for June 5th. She talks about Lancôme, school and and the ups and downs of fame. You can read the article below, but first, a behind-the-scenes video from the Lancôme photoshoots with Mario Testino accompanies the article. In a voiceover Emma talks about being asked to be the ambassadress, the fragrance Tresor Midnight Rose, working with Testino again, and the ‘story’ the advertising campaign tells.
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UPDATE: Photo by Tom Munro for Lancome.
A charmed life
Emma Watson has dropped out of university to front an ad campaign and make a film. Meet a reluctant star finally embracing her fame
On a Tuesday night in the poshest part of Paris, Emma Watson is making her way through a party. I can’t actually see her, only the throng of photographers in her orbit. It’s a peculiar scene. The 400 other guests barely chat, too obsessed with getting a glimpse of Lancôme’s latest “ambassadress”, who was once the world’s most famous little girl. “Hermione!” cries an onlooker spontaneously, while I elbow my way past Alber Elbaz, the Lanvin designer, for a better look. Someone stomps on my foot. I turn around to berate them and discover it’s Mario Testino. It’s getting pretty intense, but then Watson has been famous for much of her 21 years. Perhaps she’s used to being celebrity carrion?
Suddenly, she’s coming towards me, tiny and superpretty in Azzaro. She could easily pass for 15, even in make-up. She shakes my hand and keeps hold of it sweetly, like an anchor. For someone who’s been doing this for years, the nerves still flicker about her face. Her palm is endearingly clammy. “You’re doing well,” I say. “Oh, gosh, I hope so. Look at all this.” She marvels at the stage, the cameras, the champagne-rinsed crowd, her name in enormous neon letters. She looks pleased — and ever so slightly scared.
It’s surprising, really. A year ago, Watson, a terribly nice girl from Oxford, didn’t appear to want this life any more. She finished school, as well as Hogwarts, and put fame on the back burner in favour of a “normal” university existence at Brown, an Ivy League college in Providence, Rhode Island. Now, she is taking a term off, back in glitz’s grasp, the face of a luxury brand and filming a movie. With a reported £20m in the bank, she could afford to retire. So why bother? “See you tomorrow,” she says, bestowing two shy kisses on me before she is instantly enveloped by the crowd.
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