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About fair trade (2010): "I first started learning about Fair Trade fashion simply because I did a piece of geography course work on it. I thought why isn't everything Fair Trade? From that point I started to look for labels that were Fair Trade and started researching it. When I thought of Fair Trade I thought of bananas and coffee and I thought this was as far as it went. But, of course pretty much anything can be Fair Trade. My collection is very much based on cotton and jersey which all can be made Fair Trade and organic. It's so great to work with something that hasn't been made with chemicals and is helping someone abroad who isn't earning a lot of money. The great thing about these clothes is that they are comparable to high street prices so affordable but go towards a really good cause. You win all around."

Emma on Good Morning America

Emma Watson appeared on Good Morning America on Friday morning to promote Beauty and the Beast.

One week to go!

Emma on Jimmy Kimmel Live

Emma Watson was on the Jimmy Kimmel Live show promoting Beauty and the Beast. She talks about filming the snowball scene, meeting Celine Dion at the premiere, and Disneyland in Shanghai. She also discusses her “book ninja” activities where she leaves books in public places for people to find and read.

Beauty and the Beast is coming soon!

LA Press Conference and Photoshoot

Emma Watson and her Beauty and the Beast co-stars attended a press conference at the Montage Hotel in Hollywood.

Emma on the Ellen DeGeneres Show

Emma Watson appeared today on the Ellen DeGeneres show. Two clips have been released. In the first, Emma talks about her first premiere at the age of 10, and getting to play Belle in Beauty and the Beast. The second clip has Emma interviewing for a nanny, but it is a prank where Ellen tells Emma what to say during the interview through an ear-piece.

 

Emma at the LA Premiere of Beauty and the Beast

Emma Watson attended the world premiere of Beauty and the Beast at the El Capitan Theater in Los Angeles on Thursday. Along with Emma were co-stars Dan Stevens, Luke Evans, Josh Gad, Audra McDonald, Gugu Mbatha-Raw, singer Celine Dion, composer Alan Menken, co-screenwriter Stephen Chbosky and director Bill Condon.

Beauty and the Beast opens in theaters March 17.

 

 

 

Emma is a Rebel Belle in Vanity Fair

In the cover story for Vanity Fair, Emma Watson discusses growing up in the limelight with the associated highlights and perils (paparazzi, stalkers), reading (her refuge, and inspiration), and finally feeling like she has “made that transition into being a woman” while filming Beauty and the Beast.

Emma Covers attitude

Emma Watson and Dan Stevens are on the April cover of attitude magazine, and in the cover story, they discuss Disney’s first gay character in Beauty and the Beast.

New BATB Featurettes, Behind the Scenes and Interviews

New Beauty and the Beast featurettes on an empowered Belle and her dresses, along with some b-roll behind the scenes footage, and an interview.

 

 

 

 

 

 

Beauty and the Beast Shanghai Premiere and Press Conference

On Monday Emma Watson and co-stars attended the China premiere of Beauty and the Beast in Shanghai.

 

On Tuesday, Emma and fellow cast members did a press conference.

Beauty and the Beast London Premiere Interviews

Interviews with Emma Watson and fellow Beauty and the Beast cast members from the London premiere red carpet.