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About fast fashion and Fair Trade (2010): "It's important to differentiate between fast fashion which is made very quickly for a very small price and Fair Trade fashion. Which means that if you buy a t-shirt which costs £2-3, you just have to do the math and work out how much the person who made it is being paid? So, Fair Trade fashion is still reasonably priced but allows the person who made it to earn a decent living and to be able to feed and take care of their families. It gives them enough money to live with dignity. I'm not saying that everything I wear will be Fair Trade from now on or that I'm an organic purist, it's just a great option and one I always try to make if available. I just try to ask more questions about where the garment comes from. I want to make good choices. I just think it's good to have Fair Trade fashion in the high street."

Christmas & Birthday Projects

Every year EW.net organizes a birthday and Christmas project for Emma so that fans can show the support and appreciation that fans have for her.


16th Birthday
iTunes, iPod, Fan Profiles and a letter from Emma.
Christmas 2006
A special holiday issue of Watson Weekly.
17th Birthday
World Picture Book and Book of 17s
Christmas 2007
The fans tell Emma about their Holiday favorites.
18th Birthday
Turning 18.
Christmas 2008
Christmas and New Year's traditions from around the world.
19th Birthday
Christmas 2009
20th Birthday
Christmas 2010
21st Birthday
Christmas 2011
22nd Birthday
Christmas 2012
23rd Birthday
Christmas 2013
24th Birthday
Christmas 2014
25th Birthday
Christmas 2015
26th Birthday
Christmas 2016
27th Birthday
Christmas 2017